Phone Us: 020 8399 4920
info@dotwise.uk
 

Author: Gordon Smith

Home » Articles Posted by Gordon Smith

UKcentric has a New Brand Name – Dotwise!

  Exciting news! From 1-Jan-2018 we will be delivering Spotlight digital marketing services through our new brand name – Dotwise. Dotwise – common sense in digital marketing We have chosen the name Dotwise as it beautifully reflects our core values: Experience – collectively almost 30 years of digital marketing knowhow at our fingertips, together with cutting edge […]

Link Networks: How They Can Kill Your SEO

In SEO, links between websites play a crucial role. It’s reckoned that links from other sites to yours account for about 50% of your ranking in search engines. (The other 50% is comprised of many other factors). Links signal trust. So maybe it’s natural to assume that building links from other sites to yours is […]

Case Study: Improve Local Search Rankings Against Competitors

This week brought some great news to one of our clients. They had been longing to appear in the local pack of Google search results for a specific handful of keyphrases. We did some technical SEO to get them there and this had the delightful side-effect of knocking their number one competitor out of almost […]

Case Study: 80% of Sales Leads from 2 Minutes of Marketing Per Day

Can you imagine 80% of your sales leads originating from just 2 minutes of effort per day? That is the level of success that our friend Kapil Kapur is currently enjoying on social media, focussing specifically on LinkedIn and Facebook.

GDPR – What Small Businesses Need To Know

As a small business owner you will probably already be aware that Data Protection regulations are going to change in May 2018. You will almost certainly be affected if you hold data on individuals in any form. But there’s a lot of poor information swirling about. Don’t get caught out by GDPR myths. We’ve compiled […]

SEO: Back to the Very Basics

We’re sometimes asked “What is SEO” or “How does SEO work?” It’s a big topic but let’s start with the very basics. In this article I’ll give a high level summary of search engines work, how the position of websites within search engines works is calculated, and touch briefly on how SEO aims to improve […]

10 Easy Ways to be Found in Local Search

All local businesses – no matter the size – have a right to be found in local search results, whether on Google, Bing or any other search engine. The only thing stopping you is ensuring search engines understand who, what and where you are. Here are my top 10 guidelines to ensure your small business […]

What are Featured Snippets and How Do You Get Them?

In Google searches, a Featured Snippet is a highlighted information panel that lies at the top of the organic search results, but below any advertising panels. It can contain a paragraph of text, list or table of data drawn from an expert website, which answers the question you asked and links to that site for […]

Accelerated Mobile Pages – What Are They and Should You Care?

AMP (Accelerated Mobile Pages) is an idea intended to improve using the web on mobile devices. It’s designed to address the typically slow loading speeds experienced by mobile users in a web that’s chockablock full of ads, forms, widgets, popups etc. AMP pages load about 4 – 8 times faster than “normal” web pages.

10 Simple Trust Signals Your Website Should Always Have

Websites are all about trust. Users are (almost unconsciously) looking for signals that will build their trust in a company when they visit the website. Websites can build or destroy trust through the presence or lack of trust signals. We see many websites which lack these simple trust signals. They are so easy to implement […]

What is RankBrain?

RankBrain is now entrenched as part of Google’s search ranking algorithm and is said to be the third most important ranking factor after inbound links and great content. It is having a big effect on how searches are presented. But what exactly is RankBrain and why should small business owners care? RankBrain is “artifical intelligence” […]

Future of SEO

What do the next few years hold for search engine optimisation? Since almost all businesses rely on organic search traffic, it’s vital to understand the direction of travel with search engines and SEO. Here’s my brief analysis of where we are currently heading. Top ranking factors There are hundreds of factors which determine where your […]

SEO in Vertical Markets

We are proud to have been providing SEO services in specific B2B and B2C verticals for several years. These include surveying, legal services, estate agency and e-commerce. We’ve gained enough experience to consider ourselves specialists in these verticals. We are able to demonstrate short and long term improvements in search positions for businesses in these verticals, […]

Fake Trademark Protection Scams

Have you ever received an email from a company in China or the Far East saying something like this: Dear Manager, Regarding registration of your company name (your name), hereby send the confirmation letter, please read it carefully. We are an agency engaging in registering brand name and domain names. Today, Our center received an […]

Why Do Web-to-Email Contact Forms Stop Working?

Email contact forms on websites are notoriously bad at just … working! They work one day and just suddenly stop working the next. Usually the first you know about it is when you notice that you haven’t had any email enquiries from your website for a while. Here are some tips on why email contact […]

Website Support Contracts – What You Should Know

So – you’ve found a website maintenance company who have the perfect tech skills to help you. Great! Hang on though, before charging in, here are a few tips on how to get the best website support contract for you with your chosen web support team.

Coming Soon

Exciting changes coming soon. Watch this space.

What Do Website Management Companies Do?

A good website management company should make your life easier by taking away the burden of maintaining your website. If you’re thinking about engaging a company which provides website management services, this article will give some pointers on what to look for and what you should expect them to deliver. Website management involves a wide range of […]

Why Does My Website Say “Not Secure”?

Your website will be flagged as “Not Secure” in a web browser if it does not provide any encryption of the data which passes between the website user and the site. This data could include things like usernames and passwords, data captured in online forms, comments, credit card details, or any other kind of data, […]

Auditing WordPress Websites for SEO with Yoast and MySQL

Let’s say you run WordPress with the Yoast SEO plugin. As time goes on you add hundreds of posts and pages. Some of these will have strong SEO titles and metas, some less so. It’s impractical to use the WordPress interface to audit them all. You could use a site audit tool such as Screaming […]

Outsourced Website Maintenance – Pros and Cons

More and more businesses are discovering the advantages of outsourcing their website maintenance. So what’s it all about and what are the pros and cons of outsourced website maintenance?

Best Strategy and Tips for Local AdWords

Google AdWords is one of the best tools for driving traffic to a website quickly. But it can be a money-pit. We want to find the perfect balance between getting traffic and not spending too much money. One way is to ensure that you are advertising the best geographical area. This article gives some tips […]

Do I Really Need to be on Twitter?

What do Daniel Radcliffe, Daniel Craig and Keira Knightley have in common? Answer: none of them are on Twitter. Can we learn anything from these stars of the silver screen? Do we really need to be on Twitter? It’s a question that we are asked by nearly all of our new customers. Very often they feel […]

Surbiton Business Expo 2016

Surbiton Business Expo is back for the fourth year running and promises to be bigger and better than ever before. Learn how using easily accessible data can fuel your business success Connect with likeminded people doing business in the area Get inspired and learn from other businesses who’ve made it Industry expert speakers Google Facebook […]

Three Things Affecting Paid Search Coming Down the Line

Here are three important things that are going to be big news in the world of PPC and SEO. Local search ads Ads on Google Maps will lead people straight to your location. Find out more Call-only ads 70% of mobile searchers call a business directly from search results. Mobile users don’t necessarily want to click through […]

Add HTTPS to Your Website to Help Search Rankings

In 2014, Google announced that HTTPS would be used as a factor in search rankings At first, webmasters saw little difference in search rankings and at that time only around 7% of page-one Google results used HTTPS. That figure has climbed dramatically in the intervening two years, and now around 30% of top-level Google websites are using […]

Is Digital Marketing the New Marketing?

We are now in a fully-fledged digital age. The internet of things is fast becoming reality, mobile phones scan codes on products bought in a shop, and even toddlers are naturals with touch-screen technology. We are at the stage where digital interaction is unavoidable throughout our daily lives – but has it now absorbed the more […]

How to Win at Local SEO for Free

How do you get your business to dominate Google local search results, to beat your local competitors on Google?

How Much Should I Bid for a Click on AdWords?

You’re probably keen to know how much it actually costs to advertise on Google. AdWords is an auction where you bid against other advertisers for a more prominent position. But how much should bid for a click? Or to use AdWords-speak – what’s my Maximum Cost Per Click? There’s no one answer, because all businesses […]

BBC News Moves to Responsive Design

Today the BBC has announced that after several weeks of A/B testing it will move all users to it’s new responsive website design. Responsive design means the same site present itself differently according to the kind of device that it’s being viewed on. Usually this means having more horizontal content on desktops and on mobiles […]

1/212