Author: Gordon Smith

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Web to Email Contact Forms – Increasing Reliability

By installing Mandrill for WordPress websites Do you have a contact form on your website? If so, how much is an email sent from that form potentially worth to you? £10, £100, £10,000, £1m? Contact form emails can potentially be incredibly valuable, so it is crucial to ensure your system is ultra-reliable and those emails […]

Timeline of Major Google Search Algorithm Updates

Timeline of major Google updates. We don't go into detail about the rollout of the Panda update which has been ongoing for several years. 

Dotwise Awarded Best for Customer Service in Kingston Business Excellence Awards

We're chuffed to bits to be have won the Kingston Business Excellence Awards Customer Service Excellence category. We beat off stiff competition from 10 other very deserving and excellent companies, to win the category outright. 

Fallen Out With Your Web Guys? Tell Us About It!

Website maintenance services take the worry and hassle out of keeping your business website online and up to date. Make sure you purchase professional website maintenance.

We Need You! We’re Hiring Again!

Could you be our fifth wheel? We’re expanding our team and hiring our fifth member of staff – a permanent Web Technician. Based in our offices in Surbiton, this full-time position would suit a new graduate or somebody who wants to enter the world of web development. Full details and how to apply here: Web […]

What We Learned About GDPR

Going through GDPR for ourselves and our customers was an eye-opening experience. Apart from the technical implementation aspects, here are some general learnings - some of  which really surprised us. 

Steps Towards GDPR Compliance

The GDPR deadline is only a matter of weeks away, so now is the time to get compliant. At Dotwise, we’re getting all belt-and-braces, not only with our clients but with our own processes as well.

Instagram Marketing for Small Businesses

Let's look at how Instagram has become a very important marketing channel and how it can work for all kinds of business.

We Have Moved!

Our lovely new office is three times the size of our place in Surbiton Business Centre, much more central and right next to Surbiton station.

GDPR and Google AdWords

For this blog, we’re going to narrow things down and focus on GDPR and Google AdWords.

UKcentric has a New Brand Name – Dotwise!

  Exciting news! From 1-Jan-2018 we will be delivering Spotlight digital marketing services through our new brand name – Dotwise. Dotwise – common sense in digital marketing We have chosen the name Dotwise as it beautifully reflects our core values: Experience – collectively almost 30 years of digital marketing knowhow at our fingertips, together with cutting edge […]

Link Networks: How They Can Kill Your SEO

In SEO, links between websites play a crucial role. It’s reckoned that links from other sites to yours account for about 50% of your ranking in search engines. (The other 50% is comprised of many other factors). Links signal trust. So maybe it’s natural to assume that building links from other sites to yours is […]

Case Study: Improve Local Search Rankings Against Competitors

This week brought some great news to one of our clients. They had been longing to appear in the local pack of Google search results for a specific handful of keyphrases. We did some technical SEO to get them there and this had the delightful side-effect of knocking their number one competitor out of almost […]

Case Study: 80% of Sales Leads from 2 Minutes of Marketing Per Day

Can you imagine 80% of your sales leads originating from just 2 minutes of effort per day? That is the level of success that our friend Kapil Kapur is currently enjoying on social media, focussing specifically on LinkedIn and Facebook.

GDPR for Small Businesses

As a small business owner you will probably already be aware that Data Protection regulations are going to change in May 2018. You will almost certainly be affected if you hold data on individuals in any form. But there’s a lot of poor information swirling about. Don’t get caught out by GDPR myths. We’ve compiled […]

SEO: Back to the Very Basics

We’re sometimes asked “What is SEO” or “How does SEO work?” It’s a big topic but let’s start with the very basics. In this article I’ll give a high level summary of search engines work, how the position of websites within search engines works is calculated, and touch briefly on how SEO aims to improve […]

10 Easy Ways to be Found in Local Search

All local businesses – no matter the size – have a right to be found in local search results, whether on Google, Bing or any other search engine. The only thing stopping you is ensuring search engines understand who, what and where you are. Here are my top 10 guidelines to ensure your small business […]

What are Featured Snippets and How Do You Get Them?

A customer was asking us the other day why a competitor’s information was displaying a paragraph of text above all the other search results. These paragraphs are called Featured Snippets, and they can really help boost your SEO. So let’s ask “What are Featured Snippets?” In Google searches, a Featured Snippet is a highlighted information […]

What Are Accelerated Mobile Pages? And Should You Care?

One question we’re getting asked more often is “What are Accelerated Mobile Pages”? AMP (Accelerated Mobile Pages) is an idea intended to improve using the web on mobile devices. It’s designed to address the typically slow loading speeds experienced by mobile users in a web that’s chockablock full of ads, forms, widgets, popups etc. AMP […]

10 Simple Trust Signals Your Website Should Always Have

Websites are all about trust. Users are (almost unconsciously) looking for signals that will build their trust in a company when they visit the website. Websites can build or destroy trust through the presence or lack of trust signals. We see many websites which lack these simple trust signals. They are so easy to implement […]

What is RankBrain?

RankBrain is now entrenched as part of Google’s search ranking algorithm and is said to be the third most important ranking factor after inbound links and great content. It is having a big effect on how searches are presented. But what exactly is RankBrain and why should small business owners care? RankBrain is “artifical intelligence” […]

Future of SEO

What do the next few years hold for search engine optimisation? Since almost all businesses rely on organic search traffic, it’s vital to understand the direction of travel with search engines and SEO. Here’s my brief analysis of where we are currently heading. Top ranking factors There are hundreds of factors which determine where your […]

SEO in Vertical Markets

We are proud to have been providing SEO in vertical markets – specific industry sectors – for several years. These include surveying, legal services, estate agency and e-commerce. We’ve gained enough experience to consider ourselves specialists in these verticals. We are able to demonstrate short and long-term improvements in search positions for businesses in these verticals, […]

Fake Trademark Protection Scams

Have you ever received an email from a company in China or the Far East saying something like this: Dear Manager, Regarding registration of your company name (your name), hereby send the confirmation letter, please read it carefully. We are an agency engaging in registering brand name and domain names. Today, Our center received an […]

Why Do Web-to-Email Contact Forms Stop Working?

Web-to-email contact forms stop working with mysterious regularity. They work one day and just suddenly stop working the next. Usually the first you know about it is when you notice that you haven’t had any email enquiries from your website for a while. Here are some tips on why email contact forms stop working and […]

Website Support Contracts – What You Should Know

So – you’ve found a website maintenance company who have the perfect tech skills to help you. Great! Hang on though, before charging in, here are a few tips on how to get the best website support contract for you with your chosen web support team.

What Do Website Management Companies Do?

A good website management company should make your life easier by taking away the burden of maintaining your website. If you’re thinking about engaging a company which provides website management services, this article will give some pointers on what to look for and what you should expect them to deliver. Website management involves a wide range of […]

Why Does My Website Say “Not Secure”?

Your website will be flagged as “Not Secure” in a web browser if it does not provide any encryption of the data which passes between the website user and the site. This data could include things like usernames and passwords, data captured in online forms, comments, credit card details, or any other kind of data, […]

Auditing WordPress Websites for SEO with Yoast and MySQL

Let’s say you run WordPress with the Yoast SEO plugin. As time goes on you add hundreds of posts and pages. Some of these will have strong SEO titles and metas, some less so. It’s impractical to use the WordPress interface to audit them all. You could use a site audit tool such as Screaming […]

Outsourced Website Maintenance – Pros and Cons

More and more businesses are discovering the advantages of outsourcing their website maintenance. So what’s it all about and what are the pros and cons of outsourced website maintenance?

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