How to Choose the Perfect Domain Name
If you own a business, you know that every detail of how you present yourself is crucial. First impressions count. Very often, the first time a new customer will encounter you is via email or your website, and the first thing they see is your domain name. There are already 300 million registered domains. So finding […]
5 Things Your Business Should Not Ignore
Business owners – you know that there are a million-and-one things that need doing that are unconnected with what the business actually does. From accounting, to recruiting, to legal compliance, to managing staff and marketing … it goes on and on. It all conspires to eat up your time and drive you slowly crazy. But […]
PPC vs SEO – Which is Better?
The two main tools that help businesses get ahead of their online competitors are Pay Per Click advertising (PPC) and Search Engine Optimisation (SEO). So often, companies will ask, 'which is better?'
How to Appeal to Generation Z
They’re ambitious, mature and ready to change the world with the confidence of their own convictions and creativity. They are generation Z. It’s no surprise if you’ve grown a little tired of the word “millennials”– it’s everywhere at the moment. And rightly so – as one of the most fascinating generations, we as marketers should […]
How to Dominate Local Search With PPC Marketing
Recently we gave a talk at the Surbiton Business Expo. We spoke about how to make quick, free wins in local SEO strategies to get your website to the top of Google search, and Pay Per Click (or PPC) for local businesses. Focusing on the small Let’s look at how focusing on your local target audience […]
Why Brand Journalism is Right for Good Businesses
Brands hiring a journalist: heaven-sent or hindrance? A recent article on Marketing Magazine suggested that companies should be wary of the possible dangers in employing journalists. The article discusses the pros and cons of brand journalism, ending with the advice, ‘But, come on guys, employing real journos? Be careful what you wish for.’ What is […]