We Need You! We’re Hiring Again!
Could you be our fifth wheel? We’re expanding our team and hiring our fifth member of staff – a permanent Web Technician. Based in our offices in Surbiton, this full-time position would suit a new graduate or somebody who wants to enter the world of web development. Full details and how to apply here: Web […]
UKcentric has a New Brand Name – Dotwise!
Exciting news! From 1-Jan-2018 we will be delivering Spotlight digital marketing services through our new brand name – Dotwise. Dotwise – common sense in digital marketing We have chosen the name Dotwise as it beautifully reflects our core values: Experience – collectively almost 30 years of digital marketing knowhow at our fingertips, together with cutting edge […]
Link Networks: How They Can Kill Your SEO
In SEO, links between websites play a crucial role. It’s reckoned that links from other sites to yours account for about 50% of your ranking in search engines. (The other 50% is comprised of many other factors). Links signal trust. So maybe it’s natural to assume that building links from other sites to yours is […]
Case Study: Improve Local Search Rankings Against Competitors
This week brought some great news to one of our clients. They had been longing to appear in the local pack of Google search results for a specific handful of keyphrases. We did some technical SEO to get them there and this had the delightful side-effect of knocking their number one competitor out of almost […]
Case Study: 80% of Sales Leads from 2 Minutes of Marketing Per Day
Can you imagine 80% of your sales leads originating from just 2 minutes of effort per day? That is the level of success that our friend Kapil Kapur is currently enjoying on social media, focussing specifically on LinkedIn and Facebook.
GDPR for Small Businesses
As a small business owner you will probably already be aware that Data Protection regulations are going to change in May 2018. You will almost certainly be affected if you hold data on individuals in any form. But there’s a lot of poor information swirling about. Don’t get caught out by GDPR myths. We’ve compiled […]
SEO: Back to the Very Basics
We’re sometimes asked “What is SEO” or “How does SEO work?” It’s a big topic but let’s start with the very basics. In this article I’ll give a high level summary of search engines work, how the position of websites within search engines works is calculated, and touch briefly on how SEO aims to improve […]
10 Easy Ways to be Found in Local Search
All local businesses – no matter the size – have a right to be found in local search results, whether on Google, Bing or any other search engine. The only thing stopping you is ensuring search engines understand who, what and where you are. Here are my top 10 guidelines to ensure your small business […]
What are Featured Snippets and How Do You Get Them?
A customer was asking us the other day why a competitor’s information was displaying a paragraph of text above all the other search results. These paragraphs are called Featured Snippets, and they can really help boost your SEO. So let’s ask “What are Featured Snippets?” In Google searches, a Featured Snippet is a highlighted information […]
What Are Accelerated Mobile Pages? And Should You Care?
One question we’re getting asked more often is “What are Accelerated Mobile Pages”? AMP (Accelerated Mobile Pages) is an idea intended to improve using the web on mobile devices. It’s designed to address the typically slow loading speeds experienced by mobile users in a web that’s chockablock full of ads, forms, widgets, popups etc. AMP […]
10 Simple Trust Signals Your Website Should Always Have
Websites are all about trust. Users are (almost unconsciously) looking for signals that will build their trust in a company when they visit the website. Websites can build or destroy trust through the presence or lack of trust signals. We see many websites which lack these simple trust signals. They are so easy to implement […]
What is RankBrain?
RankBrain is now entrenched as part of Google’s search ranking algorithm and is said to be the third most important ranking factor after inbound links and great content. It is having a big effect on how searches are presented. But what exactly is RankBrain and why should small business owners care? RankBrain is “artifical intelligence” […]
Future of SEO
What do the next few years hold for search engine optimisation? Since almost all businesses rely on organic search traffic, it’s vital to understand the direction of travel with search engines and SEO. Here’s my brief analysis of where we are currently heading. Top ranking factors There are hundreds of factors which determine where your […]
SEO in Vertical Markets
We are proud to have been providing SEO in vertical markets – specific industry sectors – for several years. These include surveying, legal services, estate agency and e-commerce. We’ve gained enough experience to consider ourselves specialists in these verticals. We are able to demonstrate short and long-term improvements in search positions for businesses in these verticals, […]
Fake Trademark Protection Scams
Have you ever received an email from a company in China or the Far East saying something like this: Dear Manager, Regarding registration of your company name (your name), hereby send the confirmation letter, please read it carefully. We are an agency engaging in registering brand name and domain names. Today, Our center received an […]
Why Do Web-to-Email Contact Forms Stop Working?
Web-to-email contact forms stop working with mysterious regularity. They work one day and just suddenly stop working the next. Usually the first you know about it is when you notice that you haven’t had any email enquiries from your website for a while. Here are some tips on why email contact forms stop working and […]
Website Support Contracts – What You Should Know
So – you’ve found a website maintenance company who have the perfect tech skills to help you. Great! Hang on though, before charging in, here are a few tips on how to get the best website support contract for you with your chosen web support team.
What Do Website Management Companies Do?
A good website management company should make your life easier by taking away the burden of maintaining your website. If you’re thinking about engaging a company which provides website management services, this article will give some pointers on what to look for and what you should expect them to deliver. Website management involves a wide range of […]
Why Does My Website Say “Not Secure”?
Your website will be flagged as “Not Secure” in a web browser if it does not provide any encryption of the data which passes between the website user and the site. This data could include things like usernames and passwords, data captured in online forms, comments, credit card details, or any other kind of data, […]
How to Choose the Perfect Domain Name
If you own a business, you know that every detail of how you present yourself is crucial. First impressions count. Very often, the first time a new customer will encounter you is via email or your website, and the first thing they see is your domain name. There are already 300 million registered domains. So finding […]
Auditing WordPress Websites for SEO with Yoast and MySQL
Let’s say you run WordPress with the Yoast SEO plugin. As time goes on you add hundreds of posts and pages. Some of these will have strong SEO titles and metas, some less so. It’s impractical to use the WordPress interface to audit them all. You could use a site audit tool such as Screaming […]
Best Strategy and Tips for Local AdWords
Google AdWords is one of the best tools for driving traffic to a website quickly. But it can be a money-pit. We want to find the perfect balance between getting traffic and not spending too much money. One way is to ensure that you are advertising the best geographical area. This article gives some tips […]
5 Things Your Business Should Not Ignore
Business owners – you know that there are a million-and-one things that need doing that are unconnected with what the business actually does. From accounting, to recruiting, to legal compliance, to managing staff and marketing … it goes on and on. It all conspires to eat up your time and drive you slowly crazy. But […]