Best Strategy and Tips for Local AdWords
Google AdWords is one of the best tools for driving traffic to a website quickly. But it can be a money-pit. We want to find the perfect balance between getting traffic and not spending too much money. One way is to ensure that you are advertising the best geographical area. This article gives some tips […]
5 Things Your Business Should Not Ignore
Business owners – you know that there are a million-and-one things that need doing that are unconnected with what the business actually does. From accounting, to recruiting, to legal compliance, to managing staff and marketing … it goes on and on. It all conspires to eat up your time and drive you slowly crazy. But […]
Do I Really Need to be on Twitter?
What do Daniel Radcliffe, Daniel Craig and Keira Knightley have in common? Answer: none of them are on Twitter. Can we learn anything from these stars of the silver screen? Do we really need to be on Twitter? It’s a question that we are asked by nearly all of our new customers. Very often they feel […]
Surbiton Business Expo 2016
Surbiton Business Expo is back for the fourth year running and promises to be bigger and better than ever before. Learn how using easily accessible data can fuel your business success Connect with likeminded people doing business in the area Get inspired and learn from other businesses who’ve made it Industry expert speakers Google Facebook […]
Three Things Affecting Paid Search Coming Down the Line
Here are three important things that are going to be big news in the world of PPC and SEO. Local search ads Ads on Google Maps will lead people straight to your location. Find out more Call-only ads 70% of mobile searchers call a business directly from search results. Mobile users don’t necessarily want to click through […]
Add HTTPS to Your Website to Help Search Rankings
In 2014, Google announced that HTTPS would be used as a factor in search rankings At first, webmasters saw little difference in search rankings and at that time only around 7% of page-one Google results used HTTPS. That figure has climbed dramatically in the intervening two years, and now around 30% of top-level Google websites are using […]
Is Digital Marketing the New Marketing?
We are now in a fully-fledged digital age. The internet of things is fast becoming reality, mobile phones scan codes on products bought in a shop, and even toddlers are naturals with touch-screen technology. We are at the stage where digital interaction is unavoidable throughout our daily lives – but has it now absorbed the more […]
How to Appeal to Generation Z
They’re ambitious, mature and ready to change the world with the confidence of their own convictions and creativity. They are generation Z. It’s no surprise if you’ve grown a little tired of the word “millennials”– it’s everywhere at the moment. And rightly so – as one of the most fascinating generations, we as marketers should […]
How Much Should I Bid for a Click on AdWords?
You’re probably keen to know how much it actually costs to advertise on Google. AdWords is an auction where you bid against other advertisers for a more prominent position. But how much should bid for a click? Or to use AdWords-speak – what’s my Maximum Cost Per Click? There’s no one answer, because all businesses […]
How to Dominate Local Search With PPC Marketing
Recently we gave a talk at the Surbiton Business Expo. We spoke about how to make quick, free wins in local SEO strategies to get your website to the top of Google search, and Pay Per Click (or PPC) for local businesses. Focusing on the small Let’s look at how focusing on your local target audience […]
Why Brand Journalism is Right for Good Businesses
Brands hiring a journalist: heaven-sent or hindrance? A recent article on Marketing Magazine suggested that companies should be wary of the possible dangers in employing journalists. The article discusses the pros and cons of brand journalism, ending with the advice, ‘But, come on guys, employing real journos? Be careful what you wish for.’ What is […]
BBC News Moves to Responsive Design
Today the BBC has announced that after several weeks of A/B testing it will move all users to it’s new responsive website design. Responsive design means the same site present itself differently according to the kind of device that it’s being viewed on. Usually this means having more horizontal content on desktops and on mobiles […]
The Challenges of Accessible Website Design
[su_box title=”What is website accessibility?” style=”glass” box_color=”#872452″ class=”right”]Website accessibility is the process of designing websites which have no barriers to access for people with disabilities. Consideration must be given to blindness and low vision, motor disabilities and the widest range of cognitive abilities.[/su_box]For most customers, the primary concern in web design is reaching the largest-possible audience. […]
What Makes a Great e-Commerce Site?
Which? Magazine have announced the top 100 best online shops according to their readers. There were some really surprising results. The top prize with a customer score of 91% was WexPhotographic.com – a supplier of photographic equipment. You might expect to see the online behemoths at the top of the list but in fact Amazon.co.uk came in […]
Integrating Google eCommerce Tracking with WorldPay 2014
Case Study: Creating PDFs From ASP.NET Automatically
We completed another interesting project using technologies that we don’t normally use – creating PDFs from ASP.NET. Our client supplies materials around the world to research institutions. For decades, every year they produced a paper-based catalogue – an impressive heavyweight document – which they send to all their clients and anybody else who wanted one […]
Nominet Launches .UK Domain Names
Remember the date .UK launches on 10 Jun 2014. Existing owners have until 10 Jun 2019 to register their equivalent names. On 10 Jun 2014, Nominet (the UK domain names organisation) is launching .UK as a new domain extension. We have 15 years of history of .co.uk, org.uk, and more recently .me.uk so this is […]
Case Study: Geolocation and Automatic Currency Detection
Photo credit: Kevin M Gill Our client has a thriving e-commerce site which we built a few years ago. They sell all over the world and accept payments in a number of different currencies. The challenge with this project was to ensure that customers outside the UK were presented with prices displayed in their home […]
What is Responsive Web Design?
Have you ever wondered what all the fuss is about “responsive” web design? Responsive design aims to present a site that’s tailored to the device on which you are viewing it. For example, on the web, screens are generally wider than they are tall (landscape format). But on mobile, screens are usually taller than they […]
UKcentric’s New Brand
We’re excited to reveal UKcentric’s new look! Several months in the planning, we’ve refocussed our site on what matters most to our customers. We’ve a fresh new logo and colour scheme to take us into 2014. We also have several new ways to get in touch – Facebook, Twitter and Skype to name but three.