Have you ever wondered what all the fuss is about “responsive” web design? Responsive design aims to present a site that’s tailored to the device on which you are viewing it.
For example, on the web, screens are generally wider than they are tall (landscape format). But on mobile, screens are usually taller than they are wide (portrait format).
So a site that looks great on the web probably won’t look so good on mobile.
On the other hand, if you turn your mobile sideways, you’re back to landscape format again! Responsive design aims to solve all these problems by delivering a different layout according to your device.
The general aim is avoid the user having to scroll in more than direction (up and down scrolling is fine) and to avoid pinching and zooming.
Mobile web traffic now accounts for about 28% of all web traffic 1 – so if your site is not mobile-friendly or responsive then you risk alienating an entire quarter of your audience. No business can afford that.
The task of the web designer is to ensure that sites can detect the device (known as browser sniffing) and deliver a user-friendly format in response.
What’s more, mobiles have much smaller screens, meaning web-size fonts are going to be difficult to read without pinching and zooming.
If your site is looking nasty on mobiles, then get in touch with us – we can redevelop your site in a responsive way to ensure it is fit for purpose no matter what devices your users prefer.