How to Choose the Perfect Domain Name
If you own a business, you know that every detail of how you present yourself is crucial. First impressions count. Very often, the first time a new customer will encounter you is via email or your website, and the first thing they see is your domain name. There are already 300 million registered domains. So finding […]
PPC vs SEO – Which is Better?
The two main tools that help businesses get ahead of their online competitors are Pay Per Click advertising (PPC) and Search Engine Optimisation (SEO). So often, companies will ask, 'which is better?'
Why Brand Journalism is Right for Good Businesses
Brands hiring a journalist: heaven-sent or hindrance? A recent article on Marketing Magazine suggested that companies should be wary of the possible dangers in employing journalists. The article discusses the pros and cons of brand journalism, ending with the advice, ‘But, come on guys, employing real journos? Be careful what you wish for.’ What is […]
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