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Category: Google AdWords

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Best Strategy and Tips for Local AdWords

Google AdWords is one of the best tools for driving traffic to a website quickly. But it can be a money-pit. We want to find the perfect balance between getting traffic and not spending too much money. One way is to ensure that you are advertising the best geographical area. This article gives some tips […]

Three Things Affecting Paid Search Coming Down the Line

Here are three important things that are going to be big news in the world of PPC and SEO. Local search ads Ads on Google Maps will lead people straight to your location. Find out more Call-only ads 70% of mobile searchers call a business directly from search results. Mobile users don’t necessarily want to click through […]

PPC vs SEO – Which is Better?

SEO (Search Engine Optimisation) is the ongoing process of optimising web pages and content to ensure they closely match what users are searching for, and will therefore be ranked in higher in search engines such as Google. Online marketing is crucial for any business – especially search engine presence. The two main tools that help businesses […]

How Much Should I Bid for a Click on AdWords?

You’re probably keen to know how much it actually costs to advertise on Google. AdWords is an auction where you bid against other advertisers for a more prominent position. But how much should bid for a click? Or to use AdWords-speak – what’s my Maximum Cost Per Click? There’s no one answer, because all businesses […]

How to Dominate Local Search With PPC Marketing

Recently we gave a talk at the Surbiton Business Expo. We spoke about how to make quick, free wins in local SEO strategies to get your website to the top of Google search, and Pay Per Click (or PPC) for local businesses. Focusing on the small Let’s look at how focusing on your local target audience […]

Integrating Google eCommerce Tracking with WorldPay 2014

As many developers know there have been issues for a long time integrating Google eCommerce or Google Analytics tracking with WorldPay hosted payment solutions. The problem arises because both of these tracking systems use JavaScript to read the shopper’s cookies, tracking customers from clicking on an ad in AdWords all the way through payment. This […]