GDPR – What Small Businesses Need To Know
As a small business owner you will probably already be aware that Data Protection regulations are going to change in May 2018. You will almost certainly be affected if you hold data on individuals in any form. But there’s a lot of poor information swirling about. Don’t get caught out by GDPR myths. We’ve compiled […]
What are Featured Snippets and How Do You Get Them?
In Google searches, a Featured Snippet is a highlighted information panel that lies at the top of the organic search results, but below any advertising panels. It can contain a paragraph of text, list or table of data drawn from an expert website, which answers the question you asked and links to that site for […]
What is RankBrain?
RankBrain is now entrenched as part of Google’s search ranking algorithm and is said to be the third most important ranking factor after inbound links and great content. It is having a big effect on how searches are presented. But what exactly is RankBrain and why should small business owners care? RankBrain is “artifical intelligence” […]
Future of SEO
What do the next few years hold for search engine optimisation? Since almost all businesses rely on organic search traffic, it’s vital to understand the direction of travel with search engines and SEO. Here’s my brief analysis of where we are currently heading. Top ranking factors There are hundreds of factors which determine where your […]
Three Things Affecting Paid Search Coming Down the Line
Here are three important things that are going to be big news in the world of PPC and SEO. Local search ads Ads on Google Maps will lead people straight to your location. Find out more Call-only ads 70% of mobile searchers call a business directly from search results. Mobile users don’t necessarily want to click through […]
Is Digital Marketing the New Marketing?
We are now in a fully-fledged digital age. The internet of things is fast becoming reality, mobile phones scan codes on products bought in a shop, and even toddlers are naturals with touch-screen technology. We are at the stage where digital interaction is unavoidable throughout our daily lives – but has it now absorbed the more […]
How to Appeal to Generation Z
They’re ambitious, mature and ready to change the world with the confidence of their own convictions and creativity. They are generation Z. It’s no surprise if you’ve grown a little tired of the word “millennials”– it’s everywhere at the moment. And rightly so – as one of the most fascinating generations, we as marketers should […]
BBC News Moves to Responsive Design
Today the BBC has announced that after several weeks of A/B testing it will move all users to it’s new responsive website design. Responsive design means the same site present itself differently according to the kind of device that it’s being viewed on. Usually this means having more horizontal content on desktops and on mobiles […]
Case Study: Creating PDFs From ASP.NET Automatically
We completed another interesting project using technologies that we don’t normally use – creating PDFs from ASP.NET. Our client supplies materials around the world to research institutions. For decades, every year they produced a paper-based catalogue – an impressive heavyweight document – which they send to all their clients and anybody else who wanted one […]
Case Study: Geolocation and Automatic Currency Detection
Photo credit: Kevin M Gill Our client has a thriving e-commerce site which we built a few years ago. They sell all over the world and accept payments in a number of different currencies. The challenge with this project was to ensure that customers outside the UK were presented with prices displayed in their home […]
What is Responsive Web Design?
Have you ever wondered what all the fuss is about “responsive” web design? Responsive design aims to present a site that’s tailored to the device on which you are viewing it. For example, on the web, screens are generally wider than they are tall (landscape format). But on mobile, screens are usually taller than they […]
UKcentric’s New Brand
We’re excited to reveal UKcentric’s new look! Several months in the planning, we’ve refocussed our site on what matters most to our customers. We’ve a fresh new logo and colour scheme to take us into 2014. We also have several new ways to get in touch – Facebook, Twitter and Skype to name but three.
Use HTML5 for Killer Cross-Platform Graphics
We’re pleased to announce the launch of a graphically intensive site developed in HTML5 using the Canvas technologies.
HTML5 is the new web standard for delivering web content to browsers, mobiles, tablets, smartphones. It’s adoption is now mushrooming rapidly, so all web developers should have a clear idea of its capabilities and new features. At UKcentric, we have been building new sites using HTML5 for some time. One site we recently released is […]
We’re delighted to announce we have added a great new service to our repertoire. WordPress is a fantastic blogging platform that is powering thousands of sites all around the world. Now you can have a WordPress-based web site on your domain for just a few pounds a month.