Link Networks: How They Can Kill Your SEO
In SEO, links between websites play a crucial role. It’s reckoned that links from other sites to yours account for about 50% of your ranking in search engines. (The other 50% is comprised of many other factors). Links signal trust. So maybe it’s natural to assume that building links from other sites to yours is […]
Case Study: Improve Local Search Rankings Against Competitors
This week brought some great news to one of our clients. They had been longing to appear in the local pack of Google search results for a specific handful of keyphrases. We did some technical SEO to get them there and this had the delightful side-effect of knocking their number one competitor out of almost […]
SEO: Back to the Very Basics
We’re sometimes asked “What is SEO” or “How does SEO work?” It’s a big topic but let’s start with the very basics. In this article I’ll give a high level summary of search engines work, how the position of websites within search engines works is calculated, and touch briefly on how SEO aims to improve […]
10 Easy Ways to be Found in Local Search
All local businesses – no matter the size – have a right to be found in local search results, whether on Google, Bing or any other search engine. The only thing stopping you is ensuring search engines understand who, what and where you are. Here are my top 10 guidelines to ensure your small business […]
What are Featured Snippets and How Do You Get Them?
In Google searches, a Featured Snippet is a highlighted information panel that lies at the top of the organic search results, but below any advertising panels. It can contain a paragraph of text, list or table of data drawn from an expert website, which answers the question you asked and links to that site for […]
Accelerated Mobile Pages – What Are They and Should You Care?
AMP (Accelerated Mobile Pages) is an idea intended to improve using the web on mobile devices. It’s designed to address the typically slow loading speeds experienced by mobile users in a web that’s chockablock full of ads, forms, widgets, popups etc. AMP pages load about 4 – 8 times faster than “normal” web pages.
10 Simple Trust Signals Your Website Should Always Have
Websites are all about trust. Users are (almost unconsciously) looking for signals that will build their trust in a company when they visit the website. Websites can build or destroy trust through the presence or lack of trust signals. We see many websites which lack these simple trust signals. They are so easy to implement […]
What is RankBrain?
RankBrain is now entrenched as part of Google’s search ranking algorithm and is said to be the third most important ranking factor after inbound links and great content. It is having a big effect on how searches are presented. But what exactly is RankBrain and why should small business owners care? RankBrain is “artifical intelligence” […]
Future of SEO
What do the next few years hold for search engine optimisation? Since almost all businesses rely on organic search traffic, it’s vital to understand the direction of travel with search engines and SEO. Here’s my brief analysis of where we are currently heading. Top ranking factors There are hundreds of factors which determine where your […]
SEO in Vertical Markets
We are proud to have been providing SEO services in specific B2B and B2C verticals for several years. These include surveying, legal services, estate agency and e-commerce. We’ve gained enough experience to consider ourselves specialists in these verticals. We are able to demonstrate short and long term improvements in search positions for businesses in these verticals, […]
Why Does My Website Say “Not Secure”?
Your website will be flagged as “Not Secure” in a web browser if it does not provide any encryption of the data which passes between the website user and the site. This data could include things like usernames and passwords, data captured in online forms, comments, credit card details, or any other kind of data, […]
Auditing WordPress Websites for SEO with Yoast and MySQL
Let’s say you run WordPress with the Yoast SEO plugin. As time goes on you add hundreds of posts and pages. Some of these will have strong SEO titles and metas, some less so. It’s impractical to use the WordPress interface to audit them all. You could use a site audit tool such as Screaming […]
5 Things Your Business Should Not Ignore
Business owners – you know that there are a million-and-one things that need doing that are unconnected with what the business actually does. From accounting, to recruiting, to legal compliance, to managing staff and marketing … it goes on and on. It all conspires to eat up your time and drive you slowly crazy. But […]
Add HTTPS to Your Website to Help Search Rankings
In 2014, Google announced that HTTPS would be used as a factor in search rankings At first, webmasters saw little difference in search rankings and at that time only around 7% of page-one Google results used HTTPS. That figure has climbed dramatically in the intervening two years, and now around 30% of top-level Google websites are using […]
Is Digital Marketing the New Marketing?
We are now in a fully-fledged digital age. The internet of things is fast becoming reality, mobile phones scan codes on products bought in a shop, and even toddlers are naturals with touch-screen technology. We are at the stage where digital interaction is unavoidable throughout our daily lives – but has it now absorbed the more […]
PPC vs SEO – Which is Better?
SEO (Search Engine Optimisation) is the ongoing process of optimising web pages and content to ensure they closely match what users are searching for, and will therefore be ranked in higher in search engines such as Google. Online marketing is crucial for any business – especially search engine presence. The two main tools that help businesses […]
How to Win at Local SEO for Free
How do you get your business to dominate Google local search results, to beat your local competitors on Google?
How to Dominate Local Search With PPC Marketing
Recently we gave a talk at the Surbiton Business Expo. We spoke about how to make quick, free wins in local SEO strategies to get your website to the top of Google search, and Pay Per Click (or PPC) for local businesses. Focusing on the small Let’s look at how focusing on your local target audience […]