Reviews.co.uk vs Google reviews

Reviews.co.uk vs Google Reviews

Many of our customers use Reviews.co.uk. We use it ourselves. Reviews.co.uk (part of Reviews.io) provides a robust platform for gathering independent reviews from customers whilst offering good feedback opportunities. What’s more, its licensing agreement with Google means that ratings collected via Reviews.co.uk can appear both in Google search results and on your Google My Business […]

Read more
Professional blog writing

The Art and Science of Professional Blog Writing

It’s widely accepted that blogging and content creation in general can boost your presence online, bring organic search traffic to your website and thereby increase sales leads. Let’s look at the art and science of blog writing and how it can benefit almost any business.

Read more
PPC Company

What to Expect From Your PPC Campaign

If you are thinking of working with a PPC company like Dotwise, to help advertise your business online, it’s worth understanding what to expect from your new supplier and PPC campaign. First things first: the research Great! You’ve got in touch with us for a quote. Now, to create your quote, the first thing we […]

Read more

Voice Search and the Future of SEO

By 2020 half of all searches will be voice searches. How will voice search affect SEO and what should we do now to prepare for the voice-activated future?

Read more
Increase mail deliverability with Mandrill

Web to Email Contact Forms – Increasing Reliability

Contact form emails can potentially be incredibly valuable, so it is crucial to ensure your system is ultra-reliable and those emails reach you

Read more
Google update history

Timeline of Major Google Search Algorithm Updates

These are the most important of the historical Google algorithm updates which have affected websites over the years.

Read more
Dotwise accepting the Customer Service Excellence Award

Dotwise Awarded Best for Customer Service in Kingston Business Excellence Awards

We’re chuffed to bits to be have won the Kingston Business Excellence Awards Customer Service Excellence category. 

Read more
Upset woman with laptop

Fallen Out With Your Web Guys? Tell Us About It!

Website maintenance services take the worry and hassle out of keeping your business website online and up to date. Make sure you purchase professional website maintenance.

Read more
GDPR lawful bases for processing data

What We Learned About GDPR

Going through GDPR for ourselves and our customers was an eye-opening experience. Apart from the technical implementation aspects, here are some general learnings – some of  which really surprised us. 

Read more
GDPR compliance

Steps Towards GDPR Compliance

The GDPR deadline is only a matter of weeks away, so now is the time to get compliant. At Dotwise, we’re getting all belt-and-braces, not only with our clients but with our own processes as well.

Read more
Instagram logo

Instagram Marketing for Small Businesses

Let’s look at how Instagram has become a very important marketing channel and how it can work for all kinds of business.

Read more

We Have Moved!

Our lovely new office is three times the size of our place in Surbiton Business Centre, much more central and right next to Surbiton station.

Read more
GDPR compliance

GDPR and Google AdWords

For this blog, we’re going to narrow things down and focus on GDPR and Google AdWords.

Read more
Dotwise logo

UKcentric has a New Brand Name – Dotwise!

From 1-Jan-2018 we will be delivering Spotlight digital marketing services through our new brand name – Dotwise.

Read more
Link hub

Link Networks: How They Can Kill Your SEO

In SEO, links between websites play a crucial role. It’s reckoned that links from other sites to yours account for about 50% of your ranking in search engines. (The other 50% is comprised of many other factors). Links signal trust. So maybe it’s natural to assume that building links from other sites to yours is […]

Read more
London SEO company

Case Study: Improve Local Search Rankings Against Competitors

This week brought some great news to one of our clients. They had been longing to appear in the local pack of Google search results for a specific handful of keyphrases. We did some technical SEO to get them there and this had the delightful side-effect of knocking their number one competitor out of almost […]

Read more
Social networking

Case Study: 80% of Sales Leads from 2 Minutes of Marketing Per Day

Can you imagine 80% of your sales leads originating from just 2 minutes of effort per day? That is the level of success that our friend Kapil Kapur is currently enjoying on social media, focussing specifically on LinkedIn and Facebook.

Read more
GDPR for Small Businesses

GDPR for Small Businesses

As a small business owner you will probably already be aware that Data Protection regulations are going to change in May 2018. You will almost certainly be affected if you hold data on individuals in any form. But there’s a lot of poor information swirling about. Don’t get caught out by GDPR myths. We’ve compiled […]

Read more
SEO basics

SEO: Back to the Very Basics

We’re sometimes asked “What is SEO” or “How does SEO work?” It’s a big topic but let’s start with the very basics. In this article I’ll give a high level summary of search engines work, how the position of websites within search engines works is calculated, and touch briefly on how SEO aims to improve […]

Read more
Local SEO

10 Easy Ways to be Found in Local Search

All local businesses – no matter the size – have a right to be found in local search results, whether on Google, Bing or any other search engine. The only thing stopping you is ensuring search engines understand who, what and where you are. Here are my top 10 guidelines to ensure your small business […]

Read more

What are Featured Snippets and How Do You Get Them?

A customer was asking us the other day why a competitor’s information was displaying a paragraph of text above all the other search results. These paragraphs are called Featured Snippets, and they can really help boost your SEO. So let’s ask “What are Featured Snippets?” In Google searches, a Featured Snippet is a highlighted information […]

Read more

What Are Accelerated Mobile Pages? And Should You Care?

One question we’re getting asked more often is “What are Accelerated Mobile Pages”? AMP (Accelerated Mobile Pages) is an idea intended to improve using the web on mobile devices. It’s designed to address the typically slow loading speeds experienced by mobile users in a web that’s chockablock full of ads, forms, widgets, popups etc. AMP […]

Read more
Web trust signals

10 Simple Trust Signals Your Website Should Always Have

Websites are all about trust. Users are (almost unconsciously) looking for signals that will build their trust in a company when they visit the website. Websites can build or destroy trust through the presence or lack of trust signals. We see many websites which lack these simple trust signals. They are so easy to implement […]

Read more
What is Google RankBrain?

What is RankBrain?

RankBrain is now entrenched as part of Google’s search ranking algorithm and is said to be the third most important ranking factor after inbound links and great content. It is having a big effect on how searches are presented. But what exactly is RankBrain and why should small business owners care? RankBrain is “artifical intelligence” […]

Read more
Future of SEO

Future of SEO

What do the next few years hold for search engine optimisation? Since almost all businesses rely on organic search traffic, it’s vital to understand the direction of travel with search engines and SEO. Here’s my brief analysis of where we are currently heading. Top ranking factors There are hundreds of factors which determine where your […]

Read more

SEO in Vertical Markets

We are proud to have been providing SEO in vertical markets – specific industry sectors – for several years. These include surveying, legal services, estate agency and e-commerce. We’ve gained enough experience to consider ourselves specialists in these verticals. We are able to demonstrate short and long-term improvements in search positions for businesses in these verticals, […]

Read more

Fake Trademark Protection Scams

Have you ever received an email from a company in China or the Far East saying something like this: Dear Manager, Regarding registration of your company name (your name), hereby send the confirmation letter, please read it carefully. We are an agency engaging in registering brand name and domain names. Today, Our center received an […]

Read more
Web-to-email forms

Why Do Web-to-Email Contact Forms Stop Working?

Last reviewed/updated 13/2/2019 Web-to-email contact forms stop working with mysterious regularity. They work one day and just suddenly stop working the next. Usually the first you know about it is when you notice that you haven’t had any email enquiries from your website for a while. Here are some tips on why email contact forms […]

Read more
SEO services for solicitors

Website Support Contracts – What You Should Know

So – you’ve found a website maintenance company who have the perfect tech skills to help you. Great! Hang on though, before charging in, here are a few tips on how to get the best website support contract for you with your chosen web support team.

Read more
Website management company

What Do Website Management Companies Do?

A good website management company should make your life easier by taking away the burden of maintaining your website. If you’re thinking about engaging a company which provides website management services, this article will give some pointers on what to look for and what you should expect them to deliver. Website management involves a wide range of […]

Read more
Member of Kingston Chamber of Commerce
Winner, Kingston Business Excellence Awards 2018, Customer Service category