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SEO contract

Tips for Hiring an SEO Agency in 2020

Don’t hire an SEO company in 2020 before you have read our 10 tips on how to ensure you don’t get ripped off.

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Unique Value Proposition

Easy Tweaks to Make Your Homepage Copy Zing

The homepage is one of the most important pages of any company website, but many businesses struggle to get it right. Without the right elements in place, a company’s homepage will fail to engage visitors and damage conversions. If you think your homepage conversion rates are low, the problem could be your copy. But don’t […]

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Dotwise baked goods!

Hinchley Wood SEO Competition – Winners Announced!

After 7 weeks working with the Year 9 students from Hinchley Wood School, we announced which of four teams were the winners of the Web Design and SEO Competition at Hinchley Wood School today.

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Hinchley Wood School baked goods competition

Hinchley Wood Baked Goods Competition

The competition at Hinchley Wood School to make the best baked goods website (and maybe get ranked in Google!) continues to heat up! Just like the baked goods in question, the websites are “rising”. Rising in Google, that is. The team don’t want to make flaky websites. Instead they are cooking up sites that fly […]

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Dotwise logo with robin

Dotwise Christmas Opening Times 2019

  Dotwise office opening times over Christmas and the New Year 2019: 25th and 26th December: closed 27th December: open 28th and 29th December: closed 30th December: open 31st December and 1st Jan: closed Website maintenance, backup and monitoring service (Dotsafe): Our maintenance, backup, security and uptime monitoring services (Dotsafe) will be operational as usual […]

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Content marketing

5 Essential Content Marketing Trends for 2020

Content marketing is a well-known and much-used promotional tool for the web. In case you are new to the term, content marketing means creating content (which could be blog posts, LinkedIn posts, videos, podcasts, infographics and more) containing information useful to your potential marketplaces. It’s a kind of sideways form of marketing which avoids the […]

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Dotwise Helps Local Kids Learn Web Design and SEO

The Dotwise team has been working with local schools – delivering workshops in digital marketing including website building and SEO. Our aim is to help kids bridge the gap between computer science as a GCSE subject and the application of a computer science degree in industry. 

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10 Takeaways From SMX East, NYC in November 2019

Gordon Smith, Head of SEO at Dotwise, travelled to New York in November 2019 to check out the East Coast’s premier SEO and Search Engine Marketing conference, SMX East. He said: SMX was a great experience. I learned a ton of new techniques and tricks and it was great to meet and chat with the […]

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Kingston Business Excellence Awards

Dotwise Finalist in Kingston Business Excellence Awards

We’re delighted to announce that Dotwise has been awarded the accolade of Finalist for Best Small/Medium Enterprise in the Kingston Business Excellence Awards. The awards ceremony was hosted on 10th October 2019 and compered by TV personality Mike Underwood. The Dotwise team has been striving all year since our outright win in the Commitment to Customer […]

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Are You Doing Digital Marketing or Playing Golf in the Dark?

At the moment I’m inspired by Matthew Syed’s excellent book Black Box Thinking. Amongst other things, he posits the question: why, given the same amount of training and practice, is it often the case that one person gets better and better whilst another makes no progress at all? One reason is because practice and training require […]

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Tips for Hiring an SEO Agency in 2019

Hiring an SEO agency can propel your business to unknown heights. But it can also be risky, if you don’t choose your agency wisely. Here are our ten top tips for choosing an SEO agency in 2019.

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Dotdash – Dotwise Digital Marketing Dashboard is Here!

Dotdash – the Dotwise digital dashboard is here! We’re stoked to announce that after much development, coding and testing, the Dotwise SEO, paid search and social media marketing digital dashboard is here. We call it Dotdash. For digital entrepreneurs, retailers and bloggers, having all your digital data at your fingertips is incredibly important. It’s no […]

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Never Launch on a Friday – Best Day to Launch a New Website

Time and time again clients schedule the launch date for a new website, feature or paid search campaign on a Friday. We advise never to launch such things on a Friday. And below, we will reveal the right time to launch your existing new project!

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Search report

Understanding a Keyword Position Report

If you’ve received a keyword position report from Dotwise or anybody else, you may wondering how to interpret it. Here’s how:   Let’s look at the columns in this report, one by one. SERPs icons In the second column of your report you will see various icons. These represent the special features which Google shows […]

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Fake Domain Registration Scams Still Doing the Rounds

Received an email like this? “Our system shows that you are the owner of This can have far-reaching consequences for you in the future.” Bin it! 🙂

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SEO results dropped

What To Do If Your Search Rankings Suddenly Drop

So, you’re just browsing around on Google in a spare moment and you decide (as you do most days) to Google your own keywords. Fully expecting to see your website firmly in position #1 or on the first page (or somewhere nicely near the top) all of a sudden you are nowhere to be seen. […]

Read more vs Google reviews vs Google Reviews

Many of our customers use We use it ourselves. (part of provides a robust platform for gathering independent reviews from customers whilst offering good feedback opportunities. What’s more, its licensing agreement with Google means that ratings collected via can appear both in Google search results and on your Google My Business […]

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Professional blog writing

The Art and Science of Professional Blog Writing

It’s widely accepted that blogging and content creation in general can boost your presence online, bring organic search traffic to your website and thereby increase sales leads. Let’s look at the art and science of blog writing and how it can benefit almost any business.

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PPC Company

What to Expect From Your PPC Campaign

If you are thinking of working with a PPC company like Dotwise, to help advertise your business online, it’s worth understanding what to expect from your new supplier and PPC campaign. First things first: the research Great! You’ve got in touch with us for a quote. Now, to create your quote, the first thing we […]

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Voice Search and the Future of SEO

By 2020 half of all searches will be voice searches. How will voice search affect SEO and what should we do now to prepare for the voice-activated future?

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Increase mail deliverability with Mandrill

Web to Email Contact Forms – Increasing Reliability

Contact form emails can potentially be incredibly valuable, so it is crucial to ensure your system is ultra-reliable and those emails reach you

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Google update history

Timeline of Major Google Search Algorithm Updates

These are the most important of the historical Google algorithm updates which have affected websites over the years.

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Dotwise accepting the Customer Service Excellence Award

Dotwise Awarded Best for Customer Service in Kingston Business Excellence Awards

We’re chuffed to bits to be have won the Kingston Business Excellence Awards Customer Service Excellence category. 

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Upset woman with laptop

Fallen Out With Your Web Guys? Tell Us About It!

Website maintenance services take the worry and hassle out of keeping your business website online and up to date. Make sure you purchase professional website maintenance.

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GDPR lawful bases for processing data

What We Learned About GDPR

Going through GDPR for ourselves and our customers was an eye-opening experience. Apart from the technical implementation aspects, here are some general learnings – some of  which really surprised us. 

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GDPR compliance

Steps Towards GDPR Compliance

The GDPR deadline is only a matter of weeks away, so now is the time to get compliant. At Dotwise, we’re getting all belt-and-braces, not only with our clients but with our own processes as well.

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Instagram logo

Instagram Marketing for Small Businesses

Let’s look at how Instagram has become a very important marketing channel and how it can work for all kinds of business.

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We Have Moved!

Our lovely new office is three times the size of our place in Surbiton Business Centre, much more central and right next to Surbiton station.

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GDPR compliance

GDPR and Google AdWords

For this blog, we’re going to narrow things down and focus on GDPR and Google AdWords.

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Member of Kingston Chamber of Commerce
Winner, Kingston Business Excellence Awards 2018, Customer Service category