Get Useful Marketing Information From Contact Form 7

If you use WordPress, there’s a strong chance you also use Contact Form 7 for your online forms. But did you know that you can add some useful marketing information to Contact Form 7 emails without any programming?

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Improve SEO During the Lockdown? It is Possible.

We are currently seeing larger-than-normal shifts in Google positions for many websites that we monitor. Many of those that are improving are the ones which are proactively keeping their websites and offsite information up-to-date and current. Those that are allowing their presence to stagnate are falling behind. So there is an opportunity to come out […]

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Businesses Strive, Survive and Thrive In Difficult Times

Dotwise is up and running as usual and here to help during this current Coronavirus outbreak. Updating your customers and suppliers Here are the most effective ways to communicate what your business is doing during the lock-down period: Add a sitewide banner to your website leading to a blog post or page detailing your availability, […]

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Coronavirus – Dotwise Services Unaffected

Dotwise services are currently unaffected by the Coronavirus outbreak in the UK. All Pay-Per-Click, SEO, social media and web development services are continuing as usual. We are following the government’s advice, and as we are a primarily digital service provider our team members are able to work from home. As such it may take us […]

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Free SEO Quote

Get an SEO Quotation

Get a free SEO quotation instantly by entering three simple pieces of information into our SEO quote form.

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SEO contract

Tips for Hiring an SEO Agency in 2020

Don’t hire an SEO company in 2020 before you have read our 10 tips on how to ensure you don’t get ripped off.

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Unique Value Proposition

Easy Tweaks to Make Your Homepage Copy Zing

The homepage is one of the most important pages of any company website, but many businesses struggle to get it right. Without the right elements in place, a company’s homepage will fail to engage visitors and damage conversions. If you think your homepage conversion rates are low, the problem could be your copy. But don’t […]

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Dotwise baked goods!

Hinchley Wood SEO Competition – Winners Announced!

After 7 weeks working with the Year 9 students from Hinchley Wood School, we announced which of four teams were the winners of the Web Design and SEO Competition at Hinchley Wood School today.

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Hinchley Wood School baked goods competition

Hinchley Wood Baked Goods Competition

The competition at Hinchley Wood School to make the best baked goods website (and maybe get ranked in Google!) continues to heat up! Just like the baked goods in question, the websites are “rising”. Rising in Google, that is. The team don’t want to make flaky websites. Instead they are cooking up sites that fly […]

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Dotwise logo with robin

Dotwise Christmas Opening Times 2019

  Dotwise office opening times over Christmas and the New Year 2019: 25th and 26th December: closed 27th December: open 28th and 29th December: closed 30th December: open 31st December and 1st Jan: closed Website maintenance, backup and monitoring service (Dotsafe): Our maintenance, backup, security and uptime monitoring services (Dotsafe) will be operational as usual […]

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Content marketing

5 Essential Content Marketing Trends for 2020

Content marketing is a well-known and much-used promotional tool for the web. In case you are new to the term, content marketing means creating content (which could be blog posts, LinkedIn posts, videos, podcasts, infographics and more) containing information useful to your potential marketplaces. It’s a kind of sideways form of marketing which avoids the […]

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YumYum

Dotwise Helps Local Kids Learn Web Design and SEO

The Dotwise team has been working with local schools – delivering workshops in digital marketing including website building and SEO. Our aim is to help kids bridge the gap between computer science as a GCSE subject and the application of a computer science degree in industry. 

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10 Takeaways From SMX East, NYC in November 2019

Gordon Smith, Head of SEO at Dotwise, travelled to New York in November 2019 to check out the East Coast’s premier SEO and Search Engine Marketing conference, SMX East. He said: SMX was a great experience. I learned a ton of new techniques and tricks and it was great to meet and chat with the […]

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Kingston Business Excellence Awards

Dotwise Finalist in Kingston Business Excellence Awards

We’re delighted to announce that Dotwise has been awarded the accolade of Finalist for Best Small/Medium Enterprise in the Kingston Business Excellence Awards. The awards ceremony was hosted on 10th October 2019 and compered by TV personality Mike Underwood. The Dotwise team has been striving all year since our outright win in the Commitment to Customer […]

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Are You Doing Digital Marketing or Playing Golf in the Dark?

At the moment I’m inspired by Matthew Syed’s excellent book Black Box Thinking. Amongst other things, he posits the question: why, given the same amount of training and practice, is it often the case that one person gets better and better whilst another makes no progress at all? One reason is because practice and training require […]

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Tips for Hiring an SEO Agency in 2019

Hiring an SEO agency can propel your business to unknown heights. But it can also be risky, if you don’t choose your agency wisely. Here are our ten top tips for choosing an SEO agency in 2019.

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Dotdash – Dotwise Digital Marketing Dashboard is Here!

Dotdash – the Dotwise digital dashboard is here! We’re stoked to announce that after much development, coding and testing, the Dotwise SEO, paid search and social media marketing digital dashboard is here. We call it Dotdash. For digital entrepreneurs, retailers and bloggers, having all your digital data at your fingertips is incredibly important. It’s no […]

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Never Launch on a Friday – Best Day to Launch a New Website

Time and time again clients schedule the launch date for a new website, feature or paid search campaign on a Friday. We advise never to launch such things on a Friday. And below, we will reveal the right time to launch your existing new project!

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Search report

Understanding a Keyword Position Report

If you’ve received a keyword position report from Dotwise or anybody else, you may wondering how to interpret it. Here’s how:   Let’s look at the columns in this report, one by one. SERPs icons In the second column of your report you will see various icons. These represent the special features which Google shows […]

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Fake Domain Registration Scams Still Doing the Rounds

Received an email like this? “Our system shows that you are the owner of www.domain.co.uk. This can have far-reaching consequences for you in the future.” Bin it! 🙂

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SEO results dropped

What To Do If Your Search Rankings Suddenly Drop

So, you’re just browsing around on Google in a spare moment and you decide (as you do most days) to Google your own keywords. Fully expecting to see your website firmly in position #1 or on the first page (or somewhere nicely near the top) all of a sudden you are nowhere to be seen. […]

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Reviews.co.uk vs Google reviews

Reviews.co.uk vs Google Reviews

Many of our customers use Reviews.co.uk. We use it ourselves. Reviews.co.uk (part of Reviews.io) provides a robust platform for gathering independent reviews from customers whilst offering good feedback opportunities. What’s more, its licensing agreement with Google means that ratings collected via Reviews.co.uk can appear both in Google search results and on your Google My Business […]

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Professional blog writing

The Art and Science of Professional Blog Writing

It’s widely accepted that blogging and content creation in general can boost your presence online, bring organic search traffic to your website and thereby increase sales leads. Let’s look at the art and science of blog writing and how it can benefit almost any business.

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PPC Company

What to Expect From Your PPC Campaign

If you are thinking of working with a PPC company like Dotwise, to help advertise your business online, it’s worth understanding what to expect from your new supplier and PPC campaign. First things first: the research Great! You’ve got in touch with us for a quote. Now, to create your quote, the first thing we […]

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Voice Search and the Future of SEO

By 2020 half of all searches will be voice searches. How will voice search affect SEO and what should we do now to prepare for the voice-activated future?

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Increase mail deliverability with Mandrill

Web to Email Contact Forms – Increasing Reliability

Contact form emails can potentially be incredibly valuable, so it is crucial to ensure your system is ultra-reliable and those emails reach you

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Google update history

Timeline of Major Google Search Algorithm Updates

These are the most important of the historical Google algorithm updates which have affected websites over the years.

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Dotwise accepting the Customer Service Excellence Award

Dotwise Awarded Best for Customer Service in Kingston Business Excellence Awards

We’re chuffed to bits to be have won the Kingston Business Excellence Awards Customer Service Excellence category. 

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Upset woman with laptop

Fallen Out With Your Web Guys? Tell Us About It!

Website maintenance services take the worry and hassle out of keeping your business website online and up to date. Make sure you purchase professional website maintenance.

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GDPR lawful bases for processing data

What We Learned About GDPR

Going through GDPR for ourselves and our customers was an eye-opening experience. Apart from the technical implementation aspects, here are some general learnings – some of  which really surprised us. 

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GDPR compliance

Steps Towards GDPR Compliance

The GDPR deadline is only a matter of weeks away, so now is the time to get compliant. At Dotwise, we’re getting all belt-and-braces, not only with our clients but with our own processes as well.

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Instagram logo

Instagram Marketing for Small Businesses

Let’s look at how Instagram has become a very important marketing channel and how it can work for all kinds of business.

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We Have Moved!

Our lovely new office is three times the size of our place in Surbiton Business Centre, much more central and right next to Surbiton station.

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GDPR compliance

GDPR and Google AdWords

For this blog, we’re going to narrow things down and focus on GDPR and Google AdWords.

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Dotwise logo

UKcentric has a New Brand Name – Dotwise!

From 1-Jan-2018 we will be delivering Spotlight digital marketing services through our new brand name – Dotwise.

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Link hub

Link Networks: How They Can Kill Your SEO

In SEO, links between websites play a crucial role. It’s reckoned that links from other sites to yours account for about 50% of your ranking in search engines. (The other 50% is comprised of many other factors). Links signal trust. So maybe it’s natural to assume that building links from other sites to yours is […]

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London SEO company

Case Study: Improve Local Search Rankings Against Competitors

This week brought some great news to one of our clients. They had been longing to appear in the local pack of Google search results for a specific handful of keyphrases. We did some technical SEO to get them there and this had the delightful side-effect of knocking their number one competitor out of almost […]

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Social networking

Case Study: 80% of Sales Leads from 2 Minutes of Marketing Per Day

Can you imagine 80% of your sales leads originating from just 2 minutes of effort per day? That is the level of success that our friend Kapil Kapur is currently enjoying on social media, focussing specifically on LinkedIn and Facebook.

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GDPR for Small Businesses

GDPR for Small Businesses

As a small business owner you will probably already be aware that Data Protection regulations are going to change in May 2018. You will almost certainly be affected if you hold data on individuals in any form. But there’s a lot of poor information swirling about. Don’t get caught out by GDPR myths. We’ve compiled […]

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SEO basics

SEO: Back to the Very Basics

We’re sometimes asked “What is SEO” or “How does SEO work?” It’s a big topic but let’s start with the very basics. In this article I’ll give a high level summary of search engines work, how the position of websites within search engines works is calculated, and touch briefly on how SEO aims to improve […]

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Local SEO

10 Easy Ways to be Found in Local Search

All local businesses – no matter the size – have a right to be found in local search results, whether on Google, Bing or any other search engine. The only thing stopping you is ensuring search engines understand who, what and where you are. Here are my top 10 guidelines to ensure your small business […]

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Featured snippet

What are Featured Snippets and How Do You Get Them?

A customer was asking us the other day why a competitor’s information was displaying a paragraph of text above all the other search results. These paragraphs are called Featured Snippets, and they can really help boost your SEO. So let’s ask “What are Featured Snippets?” In Google searches, a Featured Snippet is a highlighted information […]

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What Are Accelerated Mobile Pages? And Should You Care?

One question we’re getting asked more often is “What are Accelerated Mobile Pages”? AMP (Accelerated Mobile Pages) is an idea intended to improve using the web on mobile devices. It’s designed to address the typically slow loading speeds experienced by mobile users in a web that’s chockablock full of ads, forms, widgets, popups etc. AMP […]

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Web trust signals

10 Simple Trust Signals Your Website Should Always Have

Websites are all about trust. Users are (almost unconsciously) looking for signals that will build their trust in a company when they visit the website. Websites can build or destroy trust through the presence or lack of trust signals. We see many websites which lack these simple trust signals. They are so easy to implement […]

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What is Google RankBrain?

What is RankBrain?

RankBrain is now entrenched as part of Google’s search ranking algorithm and is said to be the third most important ranking factor after inbound links and great content. It is having a big effect on how searches are presented. But what exactly is RankBrain and why should small business owners care? RankBrain is “artifical intelligence” […]

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Future of SEO

Future of SEO

What do the next few years hold for search engine optimisation? Since almost all businesses rely on organic search traffic, it’s vital to understand the direction of travel with search engines and SEO. Here’s my brief analysis of where we are currently heading. Top ranking factors There are hundreds of factors which determine where your […]

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SEO in Vertical Markets

We are proud to have been providing SEO in vertical markets – specific industry sectors – for several years. These include surveying, legal services, estate agency and e-commerce. We’ve gained enough experience to consider ourselves specialists in these verticals. We are able to demonstrate short and long-term improvements in search positions for businesses in these verticals, […]

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Fake domain registration scams

Fake Trademark Protection Scams

Have you ever received an email from a company in China or the Far East saying something like this: Dear Manager, Regarding registration of your company name (your name), hereby send the confirmation letter, please read it carefully. We are an agency engaging in registering brand name and domain names. Today, Our center received an […]

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Web-to-email forms

Why Do Web-to-Email Contact Forms Stop Working?

Last reviewed/updated 13/2/2019 Web-to-email contact forms stop working with mysterious regularity. They work one day and just suddenly stop working the next. Usually the first you know about it is when you notice that you haven’t had any email enquiries from your website for a while. Here are some tips on why email contact forms […]

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SEO services for solicitors

Website Support Contracts – What You Should Know

So – you’ve found a website maintenance company who have the perfect tech skills to help you. Great! Hang on though, before charging in, here are a few tips on how to get the best website support contract for you with your chosen web support team.

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Website management company

What Do Website Management Companies Do?

A good website management company should make your life easier by taking away the burden of maintaining your website. If you’re thinking about engaging a company which provides website management services, this article will give some pointers on what to look for and what you should expect them to deliver. Website management involves a wide range of […]

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Why does my website say "Not Secure"?

Why Does My Website Say “Not Secure”?

Your website will be flagged as “Not Secure” in a web browser if it does not provide any encryption of the data which passes between the website user and the site. This data could include things like usernames and passwords, data captured in online forms, comments, credit card details, or any other kind of data, […]

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domain name extensions

How to Choose the Perfect Domain Name

If you own a business, you know that every detail of how you present yourself is crucial. First impressions count. Very often, the first time a new customer will encounter you is via email or your website, and the first thing they see is your domain name. There are already 300 million registered domains. So finding […]

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WordPress Yoast SEO MySql query

Auditing WordPress Websites for SEO with Yoast and MySQL

Let’s say you run WordPress with the Yoast SEO plugin. As time goes on you add hundreds of posts and pages. Some of these will have strong SEO titles and metas, some less so. It’s impractical to use the WordPress interface to audit them all. You could use a site audit tool such as Screaming […]

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Outsourced Website Maintenance – Pros and Cons

Outsourced Website Maintenance – Pros and Cons

More and more businesses are discovering the advantages of outsourcing their website maintenance. So what’s it all about and what are the pros and cons of outsourced website maintenance?

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Best Strategy and Tips for Local AdWords

Google AdWords is one of the best tools for driving traffic to a website quickly. But it can be a money-pit. We want to find the perfect balance between getting traffic and not spending too much money. One way is to ensure that you are advertising the best geographical area. This article gives some tips […]

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SEO, Hosting, PPC, Social Media and Support

5 Things Your Business Should Not Ignore

Business owners – you know that there are a million-and-one things that need doing that are unconnected with what the business actually does. From accounting, to recruiting, to legal compliance, to managing staff and marketing … it goes on and on. It all conspires to eat up your time and drive you slowly crazy. But […]

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Do I Really Need to be on Twitter?

What do Daniel Radcliffe, Daniel Craig and Keira Knightley have in common? Answer: none of them are on Twitter. Can we learn anything from these stars of the silver screen? Do we really need to be on Twitter? It’s a question that we are asked by nearly all of our new customers. Very often they feel […]

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Surbiton Business Community Expo

Surbiton Business Expo 2016

Surbiton Business Expo is back for the fourth year running and promises to be bigger and better than ever before. Learn how using easily accessible data can fuel your business success Connect with likeminded people doing business in the area Get inspired and learn from other businesses who’ve made it Industry expert speakers Google Facebook […]

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Three Things Affecting Paid Search Coming Down the Line

Here are three important things that are going to be big news in the world of PPC and SEO. Local search ads Ads on Google Maps will lead people straight to your location. Find out more Call-only ads 70% of mobile searchers call a business directly from search results. Mobile users don’t necessarily want to click through […]

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Add HTTPS to Your Website to Help Search Rankings

In 2014, Google announced that HTTPS would be used as a factor in search rankings At first, webmasters saw little difference in search rankings and at that time only around 7% of page-one Google results used HTTPS. That figure has climbed dramatically in the intervening two years, and now around 30% of top-level Google websites are using […]

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Is Digital Marketing the New Marketing?

We are now in a fully-fledged digital age. The internet of things is fast becoming reality, mobile phones scan codes on products bought in a shop, and even toddlers are naturals with touch-screen technology. We are at the stage where digital interaction is unavoidable throughout our daily lives – but has it now absorbed the more […]

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PPC vs SEO – Which is Better?

The two main tools that help businesses get ahead of their online competitors are Pay Per Click advertising (PPC) and Search Engine Optimisation (SEO). So often, companies will ask, ‘which is better?’

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How to Win at Local SEO for Free

How do you get your business to dominate Google local search results, to beat your local competitors on Google?

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Web Technician

How to Appeal to Generation Z

They’re ambitious, mature and ready to change the world with the confidence of their own convictions and creativity. They are generation Z. It’s no surprise if you’ve grown a little tired of the word “millennials”– it’s everywhere at the moment. And rightly so – as one of the most fascinating generations, we as marketers should […]

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How much to bid on AdWords

How Much Should I Bid for a Click on AdWords?

You’re probably keen to know how much it actually costs to advertise on Google. AdWords is an auction where you bid against other advertisers for a more prominent position. But how much should bid for a click? Or to use AdWords-speak – what’s my Maximum Cost Per Click? There’s no one answer, because all businesses […]

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How to Dominate Local Search With PPC Marketing

Recently we gave a talk at the Surbiton Business Expo. We spoke about how to make quick, free wins in local SEO strategies to get your website to the top of Google search, and Pay Per Click (or PPC) for local businesses. Focusing on the small Let’s look at how focusing on your local target audience […]

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Why Brand Journalism is Right for Good Businesses

Brands hiring a journalist: heaven-sent or hindrance? A recent article on Marketing Magazine suggested that companies should be wary of the possible dangers in employing journalists. The article discusses the pros and cons of brand journalism, ending with the advice, ‘But, come on guys, employing real journos? Be careful what you wish for.’ What is […]

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BBC News Moves to Responsive Design

Today the BBC has announced that after several weeks of A/B testing it will move all users to it’s new responsive website design. Responsive design means the same site present itself differently according to the kind of device that it’s being viewed on. Usually this means having more horizontal content on desktops and on mobiles […]

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Website accessibility

The Challenges of Accessible Website Design

What is website accessibility? Website accessibility is the process of designing websites which have no barriers to access for people with disabilities. Consideration must be given to blindness and low vision, motor disabilities and the widest range of cognitive abilities. For most customers, the primary concern in web design is reaching the largest-possible audience. Sadly, accessibility […]

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What Makes a Great e-Commerce Site?

Which? Magazine have announced the top 100 best online shops according to their readers. There were some really surprising results. The top prize with a customer score of 91% was WexPhotographic.com – a supplier of photographic equipment. You might expect to see the online behemoths at the top of the list but in fact Amazon.co.uk came in […]

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Integrating Google eCommerce Tracking with WorldPay 2014

As many developers know there have been issues for a long time integrating Google eCommerce or Google Analytics tracking with WorldPay hosted payment solutions. The problem arises because both of these tracking systems use JavaScript to read the shopper’s cookies, tracking customers from clicking on an ad in AdWords all the way through payment. This […]

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Case Study: Creating PDFs From ASP.NET Automatically

We completed another interesting project using technologies that we don’t normally use – creating PDFs from ASP.NET. Our client supplies materials around the world to research institutions. For decades, every year they produced a paper-based catalogue – an impressive heavyweight document – which they send to all their clients and anybody else who wanted one […]

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Nominet Launches .UK Domain Names

Remember the date .UK launches on 10 Jun 2014. Existing owners have until 10 Jun 2019 to register their equivalent names. On 10 Jun 2014, Nominet (the UK domain names organisation) is launching .UK as a new domain extension. We have 15 years of history of .co.uk, org.uk, and more recently .me.uk so this is […]

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Case Study: Geolocation and Automatic Currency Detection

Photo credit: Kevin M Gill Our client has a thriving e-commerce site which we built a few years ago. They sell all over the world and accept payments in a number of different currencies. The challenge with this project was to ensure that customers outside the UK were presented with prices displayed in their home […]

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What is Responsive Web Design?

Have you ever wondered what all the fuss is about “responsive” web design? Responsive design aims to present a site that’s tailored to the device on which you are viewing it. For example, on the web, screens are generally wider than they are tall (landscape format). But on mobile, screens are usually taller than they […]

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UKcentric’s New Brand

We’re excited to reveal UKcentric’s new look! Several months in the planning, we’ve refocussed our site on what matters most to our customers. We’ve a fresh new logo and colour scheme to take us into 2014. We also have several new ways to get in touch – Facebook, Twitter and Skype to name but three.

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Use HTML5 for Killer Cross-Platform Graphics

We’re pleased to announce the launch of a graphically intensive site developed in HTML5 using the Canvas technologies.

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HTML5 Development

HTML5 is the new web standard for delivering web content to browsers, mobiles, tablets, smartphones. It’s adoption is now mushrooming rapidly, so all web developers should have a clear idea of its capabilities and new features. At UKcentric, we have been building new sites using HTML5 for some time. One site we recently released is […]

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wordpress logo

WordPress Hosting

We’re delighted to announce we have added a great new service to our repertoire. WordPress is a fantastic blogging platform that is powering thousands of sites all around the world. Now you can have a WordPress-based web site on your domain for just a few pounds a month.

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Member of Kingston Chamber of Commerce
Winner, Kingston Business Excellence Awards 2018, Customer Service category