Dotwise News and Insights

Digital Marketing

27 articles.


10 Takeaways From SMX East, NYC in November 2019

Gordon Smith, Head of SEO at Dotwise, travelled to New York in November 2019 to check out the East Coast’s premier SEO and Search Engine Marketing conference, SMX East. He said: SMX was a great experience. I learned a ton of new techniques and tricks and it was great to meet and chat with the […]

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Commerce-As-A -Service

What is CaaS (Commerce-As-A-Service) and How Can It Help E-commerce Businesses?

Commerce-as-a-Service is a natural development in the e-commerce world. It allows you to move your e-commerce data and computing into the cloud, making it portable and scalable whilst choosing the front-end of your choice.

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Are You Doing Digital Marketing or Playing Golf in the Dark?

At the moment I’m inspired by Matthew Syed’s excellent book Black Box Thinking. Amongst other things, he posits the question: why, given the same amount of training and practice, is it often the case that one person gets better and better whilst another makes no progress at all? One reason is because practice and training require […]

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Tips for Hiring an SEO Agency in 2019

Hiring an SEO agency can propel your business to unknown heights. But it can also be risky, if you don’t choose your agency wisely. Here are our ten top tips for choosing an SEO agency in 2019.

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Dotdash – Dotwise Digital Marketing Dashboard is Here!

Dotdash – the Dotwise digital dashboard is here! We’re stoked to announce that after much development, coding and testing, the Dotwise SEO, paid search and social media marketing digital dashboard is here. We call it Dotdash. For digital entrepreneurs, retailers and bloggers, having all your digital data at your fingertips is incredibly important. It’s no […]

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Never Launch on a Friday – Best Day to Launch a New Website

Time and time again clients schedule the launch date for a new website, feature or paid search campaign on a Friday. We advise never to launch such things on a Friday. And below, we will reveal the right time to launch your existing new project!

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Reviews.co.uk vs Google reviews

Reviews.co.uk vs Google Reviews

Many of our customers use Reviews.co.uk. We use it ourselves. Reviews.co.uk (part of Reviews.io) provides a robust platform for gathering independent reviews from customers whilst offering good feedback opportunities. What’s more, its licensing agreement with Google means that ratings collected via Reviews.co.uk can appear both in Google search results and on your Google My Business […]

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Professional blog writing

The Art and Science of Professional Blog Writing

It’s widely accepted that blogging and content creation in general can boost your presence online, bring organic search traffic to your website and thereby increase sales leads. Let’s look at the art and science of blog writing and how it can benefit almost any business.

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PPC Company

What to Expect From Your PPC Campaign

If you are thinking of working with a PPC company like Dotwise, to help advertise your business online, it’s worth understanding what to expect from your new supplier and PPC campaign. First things first: the research Great! You’ve got in touch with us for a quote. Now, to create your quote, the first thing we […]

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Increase mail deliverability with Mandrill

Web to Email Contact Forms – Increasing Reliability

Contact form emails can potentially be incredibly valuable, so it is crucial to ensure your system is ultra-reliable and those emails reach you

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Dotwise accepting the Customer Service Excellence Award

Dotwise Awarded Best for Customer Service in Kingston Business Excellence Awards

We’re chuffed to bits to be have won the Kingston Business Excellence Awards Customer Service Excellence category. 

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Instagram logo

Instagram Marketing for Small Businesses

Let’s look at how Instagram has become a very important marketing channel and how it can work for all kinds of business.

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GDPR compliance

GDPR and Google AdWords

For this blog, we’re going to narrow things down and focus on GDPR and Google AdWords.

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Social networking

Case Study: 80% of Sales Leads from 2 Minutes of Marketing Per Day

Can you imagine 80% of your sales leads originating from just 2 minutes of effort per day? That is the level of success that our friend Kapil Kapur is currently enjoying on social media, focussing specifically on LinkedIn and Facebook.

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GDPR for Small Businesses

GDPR for Small Businesses

As a small business owner you will probably already be aware that Data Protection regulations are going to change in May 2018. You will almost certainly be affected if you hold data on individuals in any form. But there’s a lot of poor information swirling about. Don’t get caught out by GDPR myths. We’ve compiled […]

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Web trust signals

10 Simple Trust Signals Your Website Should Always Have

Websites are all about trust. Users are (almost unconsciously) looking for signals that will build their trust in a company when they visit the website. Websites can build or destroy trust through the presence or lack of trust signals. We see many websites which lack these simple trust signals. They are so easy to implement […]

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SEO in Vertical Markets

We are proud to have been providing SEO in vertical markets – specific industry sectors – for several years. These include surveying, legal services, estate agency and e-commerce. We’ve gained enough experience to consider ourselves specialists in these verticals. We are able to demonstrate short and long-term improvements in search positions for businesses in these verticals, […]

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Website management company

What Do Website Management Companies Do?

A good website management company should make your life easier by taking away the burden of maintaining your website. If you’re thinking about engaging a company which provides website management services, this article will give some pointers on what to look for and what you should expect them to deliver. Website management involves a wide range of […]

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domain name extensions

How to Choose the Perfect Domain Name

If you own a business, you know that every detail of how you present yourself is crucial. First impressions count. Very often, the first time a new customer will encounter you is via email or your website, and the first thing they see is your domain name. There are already 300 million registered domains. So finding […]

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SEO, Hosting, PPC, Social Media and Support

5 Things Your Business Should Not Ignore

Business owners – you know that there are a million-and-one things that need doing that are unconnected with what the business actually does. From accounting, to recruiting, to legal compliance, to managing staff and marketing … it goes on and on. It all conspires to eat up your time and drive you slowly crazy. But […]

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Do I Really Need to be on Twitter?

What do Daniel Radcliffe, Daniel Craig and Keira Knightley have in common? Answer: none of them are on Twitter. Can we learn anything from these stars of the silver screen? Do we really need to be on Twitter? It’s a question that we are asked by nearly all of our new customers. Very often they feel […]

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Add HTTPS to Your Website to Help Search Rankings

In 2014, Google announced that HTTPS would be used as a factor in search rankings At first, webmasters saw little difference in search rankings and at that time only around 7% of page-one Google results used HTTPS. That figure has climbed dramatically in the intervening two years, and now around 30% of top-level Google websites are using […]

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Is Digital Marketing the New Marketing?

We are now in a fully-fledged digital age. The internet of things is fast becoming reality, mobile phones scan codes on products bought in a shop, and even toddlers are naturals with touch-screen technology. We are at the stage where digital interaction is unavoidable throughout our daily lives – but has it now absorbed the more […]

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PPC vs SEO – Which is Better?

The two main tools that help businesses get ahead of their online competitors are Pay Per Click advertising (PPC) and Search Engine Optimisation (SEO). So often, companies will ask, ‘which is better?’

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What is Responsive Web Design?

Have you ever wondered what all the fuss is about “responsive” web design? Responsive design aims to present a site that’s tailored to the device on which you are viewing it. For example, on the web, screens are generally wider than they are tall (landscape format). But on mobile, screens are usually taller than they […]

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Use HTML5 for Killer Cross-Platform Graphics

We’re pleased to announce the launch of a graphically intensive site developed in HTML5 using the Canvas technologies.

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HTML5 Development

HTML5 is the new web standard for delivering web content to browsers, mobiles, tablets, smartphones. It’s adoption is now mushrooming rapidly, so all web developers should have a clear idea of its capabilities and new features. At UKcentric, we have been building new sites using HTML5 for some time. One site we recently released is […]

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Winner, Kingston Business Excellence Awards 2018, Customer Service category