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Dotwise News and Insights

Digital Marketing

14 articles.

Increase mail deliverability with Mandrill

Web to Email Contact Forms – Increasing Reliability

Contact form emails can potentially be incredibly valuable, so it is crucial to ensure your system is ultra-reliable and those emails reach you

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Dotwise accepting the Customer Service Excellence Award

Dotwise Awarded Best for Customer Service in Kingston Business Excellence Awards

We’re chuffed to bits to be have won the Kingston Business Excellence Awards Customer Service Excellence category. 

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Instagram logo

Instagram Marketing for Small Businesses

Let’s look at how Instagram has become a very important marketing channel and how it can work for all kinds of business.

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GDPR compliance

GDPR and Google AdWords

For this blog, we’re going to narrow things down and focus on GDPR and Google AdWords.

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Social networking

Case Study: 80% of Sales Leads from 2 Minutes of Marketing Per Day

Can you imagine 80% of your sales leads originating from just 2 minutes of effort per day? That is the level of success that our friend Kapil Kapur is currently enjoying on social media, focussing specifically on LinkedIn and Facebook.

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Trust signals in web design

10 Simple Trust Signals Your Website Should Always Have

Websites are all about trust. Users are (almost unconsciously) looking for signals that will build their trust in a company when they visit the website. Websites can build or destroy trust through the presence or lack of trust signals. We see many websites which lack these simple trust signals. They are so easy to implement […]

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SEO in Vertical Markets

We are proud to have been providing SEO in vertical markets – specific industry sectors – for several years. These include surveying, legal services, estate agency and e-commerce. We’ve gained enough experience to consider ourselves specialists in these verticals. We are able to demonstrate short and long-term improvements in search positions for businesses in these verticals, […]

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SEO rankings

What Do Website Management Companies Do?

A good website management company should make your life easier by taking away the burden of maintaining your website. If you’re thinking about engaging a company which provides website management services, this article will give some pointers on what to look for and what you should expect them to deliver. Website management involves a wide range of […]

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domain name extensions

How to Choose the Perfect Domain Name

If you own a business, you know that every detail of how you present yourself is crucial. First impressions count. Very often, the first time a new customer will encounter you is via email or your website, and the first thing they see is your domain name. There are already 300 million registered domains. So finding […]

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SEO, Hosting, PPC, Social Media and Support

5 Things Your Business Should Not Ignore

Business owners – you know that there are a million-and-one things that need doing that are unconnected with what the business actually does. From accounting, to recruiting, to legal compliance, to managing staff and marketing … it goes on and on. It all conspires to eat up your time and drive you slowly crazy. But […]

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Do I Really Need to be on Twitter?

What do Daniel Radcliffe, Daniel Craig and Keira Knightley have in common? Answer: none of them are on Twitter. Can we learn anything from these stars of the silver screen? Do we really need to be on Twitter? It’s a question that we are asked by nearly all of our new customers. Very often they feel […]

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Add HTTPS to Your Website to Help Search Rankings

In 2014, Google announced that HTTPS would be used as a factor in search rankings At first, webmasters saw little difference in search rankings and at that time only around 7% of page-one Google results used HTTPS. That figure has climbed dramatically in the intervening two years, and now around 30% of top-level Google websites are using […]

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Is Digital Marketing the New Marketing?

We are now in a fully-fledged digital age. The internet of things is fast becoming reality, mobile phones scan codes on products bought in a shop, and even toddlers are naturals with touch-screen technology. We are at the stage where digital interaction is unavoidable throughout our daily lives – but has it now absorbed the more […]

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PPC vs SEO – Which is Better?

The two main tools that help businesses get ahead of their online competitors are Pay Per Click advertising (PPC) and Search Engine Optimisation (SEO). So often, companies will ask, ‘which is better?’

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Winner, Kingston Business Excellence Awards 2018, Customer Service category