Dotwise News and Insights

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11 articles.


10 Takeaways From SMX East, NYC in November 2019

Gordon Smith, Head of SEO at Dotwise, travelled to New York in November 2019 to check out the East Coast’s premier SEO and Search Engine Marketing conference, SMX East. He said: SMX was a great experience. I learned a ton of new techniques and tricks and it was great to meet and chat with the […]

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Dotdash – Dotwise Digital Marketing Dashboard is Here!

Dotdash – the Dotwise digital dashboard is here! We’re stoked to announce that after much development, coding and testing, the Dotwise SEO, paid search and social media marketing digital dashboard is here. We call it Dotdash. For digital entrepreneurs, retailers and bloggers, having all your digital data at your fingertips is incredibly important. It’s no […]

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PPC Company

What to Expect From Your PPC Campaign

If you are thinking of working with a PPC company like Dotwise, to help advertise your business online, it’s worth understanding what to expect from your new supplier and PPC campaign. First things first: the research Great! You’ve got in touch with us for a quote. Now, to create your quote, the first thing we […]

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GDPR compliance

Steps Towards GDPR Compliance

The GDPR deadline is only a matter of weeks away, so now is the time to get compliant. At Dotwise, we’re getting all belt-and-braces, not only with our clients but with our own processes as well.

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GDPR compliance

GDPR and Google AdWords

For this blog, we’re going to narrow things down and focus on GDPR and Google AdWords.

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Best Strategy and Tips for Local AdWords

Google AdWords is one of the best tools for driving traffic to a website quickly. But it can be a money-pit. We want to find the perfect balance between getting traffic and not spending too much money. One way is to ensure that you are advertising the best geographical area. This article gives some tips […]

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Three Things Affecting Paid Search Coming Down the Line

Here are three important things that are going to be big news in the world of PPC and SEO. Local search ads Ads on Google Maps will lead people straight to your location. Find out more Call-only ads 70% of mobile searchers call a business directly from search results. Mobile users don’t necessarily want to click through […]

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PPC vs SEO – Which is Better?

The two main tools that help businesses get ahead of their online competitors are Pay Per Click advertising (PPC) and Search Engine Optimisation (SEO). So often, companies will ask, ‘which is better?’

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How much to bid on AdWords

How Much Should I Bid for a Click on AdWords?

You’re probably keen to know how much it actually costs to advertise on Google. AdWords is an auction where you bid against other advertisers for a more prominent position. But how much should bid for a click? Or to use AdWords-speak – what’s my Maximum Cost Per Click? There’s no one answer, because all businesses […]

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How to Dominate Local Search With PPC Marketing

Recently we gave a talk at the Surbiton Business Expo. We spoke about how to make quick, free wins in local SEO strategies to get your website to the top of Google search, and Pay Per Click (or PPC) for local businesses. Focusing on the small Let’s look at how focusing on your local target audience […]

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Integrating Google eCommerce Tracking with WorldPay 2014

As many developers know there have been issues for a long time integrating Google eCommerce or Google Analytics tracking with WorldPay hosted payment solutions. The problem arises because both of these tracking systems use JavaScript to read the shopper’s cookies, tracking customers from clicking on an ad in AdWords all the way through payment. This […]

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