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Dotwise News and Insights

Google

We follow Google's latest algorithm updates very closely. It's important to know what the search giant are doing and how it will affect SEO, search and PPC in the future.

14 articles.


Voice Search and the Future of SEO

By 2020 half of all searches will be voice searches. How will voice search affect SEO and what should we do now to prepare for the voice-activated future?

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Google update history

Timeline of Major Google Search Algorithm Updates

These are the most important of the historical Google algorithm updates which have affected websites over the years.

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GDPR compliance

Steps Towards GDPR Compliance

The GDPR deadline is only a matter of weeks away, so now is the time to get compliant. At Dotwise, we’re getting all belt-and-braces, not only with our clients but with our own processes as well.

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Hands with medals

SEO: Back to the Very Basics

We’re sometimes asked “What is SEO” or “How does SEO work?” It’s a big topic but let’s start with the very basics. In this article I’ll give a high level summary of search engines work, how the position of websites within search engines works is calculated, and touch briefly on how SEO aims to improve […]

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Local SEO

10 Easy Ways to be Found in Local Search

All local businesses – no matter the size – have a right to be found in local search results, whether on Google, Bing or any other search engine. The only thing stopping you is ensuring search engines understand who, what and where you are. Here are my top 10 guidelines to ensure your small business […]

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What are Featured Snippets and How Do You Get Them?

A customer was asking us the other day why a competitor’s information was displaying a paragraph of text above all the other search results. These paragraphs are called Featured Snippets, and they can really help boost your SEO. So let’s ask “What are Featured Snippets?” In Google searches, a Featured Snippet is a highlighted information […]

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What Are Accelerated Mobile Pages? And Should You Care?

One question we’re getting asked more often is “What are Accelerated Mobile Pages”? AMP (Accelerated Mobile Pages) is an idea intended to improve using the web on mobile devices. It’s designed to address the typically slow loading speeds experienced by mobile users in a web that’s chockablock full of ads, forms, widgets, popups etc. AMP […]

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Trust signals in web design

10 Simple Trust Signals Your Website Should Always Have

Websites are all about trust. Users are (almost unconsciously) looking for signals that will build their trust in a company when they visit the website. Websites can build or destroy trust through the presence or lack of trust signals. We see many websites which lack these simple trust signals. They are so easy to implement […]

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What is Google RankBrain?

What is RankBrain?

RankBrain is now entrenched as part of Google’s search ranking algorithm and is said to be the third most important ranking factor after inbound links and great content. It is having a big effect on how searches are presented. But what exactly is RankBrain and why should small business owners care? RankBrain is “artifical intelligence” […]

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SEO rankings

Future of SEO

What do the next few years hold for search engine optimisation? Since almost all businesses rely on organic search traffic, it’s vital to understand the direction of travel with search engines and SEO. Here’s my brief analysis of where we are currently heading. Top ranking factors There are hundreds of factors which determine where your […]

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SEO in Vertical Markets

We are proud to have been providing SEO in vertical markets – specific industry sectors – for several years. These include surveying, legal services, estate agency and e-commerce. We’ve gained enough experience to consider ourselves specialists in these verticals. We are able to demonstrate short and long-term improvements in search positions for businesses in these verticals, […]

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Why does my website say "Not Secure"?

Why Does My Website Say “Not Secure”?

Your website will be flagged as “Not Secure” in a web browser if it does not provide any encryption of the data which passes between the website user and the site. This data could include things like usernames and passwords, data captured in online forms, comments, credit card details, or any other kind of data, […]

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Best Strategy and Tips for Local AdWords

Google AdWords is one of the best tools for driving traffic to a website quickly. But it can be a money-pit. We want to find the perfect balance between getting traffic and not spending too much money. One way is to ensure that you are advertising the best geographical area. This article gives some tips […]

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Integrating Google eCommerce Tracking with WorldPay 2014

As many developers know there have been issues for a long time integrating Google eCommerce or Google Analytics tracking with WorldPay hosted payment solutions. The problem arises because both of these tracking systems use JavaScript to read the shopper’s cookies, tracking customers from clicking on an ad in AdWords all the way through payment. This […]

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