Reviews.co.uk vs Google reviews

Reviews.co.uk vs Google Reviews

Many of our customers use Reviews.co.uk. We use it ourselves. Reviews.co.uk (part of Reviews.io) provides a robust platform for gathering independent reviews from customers whilst offering good feedback opportunities. What’s more, its licensing agreement with Google means that ratings collected via Reviews.co.uk can appear both in Google search results and on your Google My Business […]

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Professional blog writing

The Art and Science of Professional Blog Writing

It’s widely accepted that blogging and content creation in general can boost your presence online, bring organic search traffic to your website and thereby increase sales leads. Let’s look at the art and science of blog writing and how it can benefit almost any business.

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Voice Search and the Future of SEO

By 2020 half of all searches will be voice searches. How will voice search affect SEO and what should we do now to prepare for the voice-activated future?

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Google update history

Timeline of Major Google Search Algorithm Updates

These are the most important of the historical Google algorithm updates which have affected websites over the years.

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Link hub

Link Networks: How They Can Kill Your SEO

In SEO, links between websites play a crucial role. It’s reckoned that links from other sites to yours account for about 50% of your ranking in search engines. (The other 50% is comprised of many other factors). Links signal trust. So maybe it’s natural to assume that building links from other sites to yours is […]

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London SEO company

Case Study: Improve Local Search Rankings Against Competitors

This week brought some great news to one of our clients. They had been longing to appear in the local pack of Google search results for a specific handful of keyphrases. We did some technical SEO to get them there and this had the delightful side-effect of knocking their number one competitor out of almost […]

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SEO basics

SEO: Back to the Very Basics

We’re sometimes asked “What is SEO” or “How does SEO work?” It’s a big topic but let’s start with the very basics. In this article I’ll give a high level summary of search engines work, how the position of websites within search engines works is calculated, and touch briefly on how SEO aims to improve […]

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Local SEO

10 Easy Ways to be Found in Local Search

All local businesses – no matter the size – have a right to be found in local search results, whether on Google, Bing or any other search engine. The only thing stopping you is ensuring search engines understand who, what and where you are. Here are my top 10 guidelines to ensure your small business […]

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What are Featured Snippets and How Do You Get Them?

A customer was asking us the other day why a competitor’s information was displaying a paragraph of text above all the other search results. These paragraphs are called Featured Snippets, and they can really help boost your SEO. So let’s ask “What are Featured Snippets?” In Google searches, a Featured Snippet is a highlighted information […]

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What Are Accelerated Mobile Pages? And Should You Care?

One question we’re getting asked more often is “What are Accelerated Mobile Pages”? AMP (Accelerated Mobile Pages) is an idea intended to improve using the web on mobile devices. It’s designed to address the typically slow loading speeds experienced by mobile users in a web that’s chockablock full of ads, forms, widgets, popups etc. AMP […]

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Web trust signals

10 Simple Trust Signals Your Website Should Always Have

Websites are all about trust. Users are (almost unconsciously) looking for signals that will build their trust in a company when they visit the website. Websites can build or destroy trust through the presence or lack of trust signals. We see many websites which lack these simple trust signals. They are so easy to implement […]

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What is Google RankBrain?

What is RankBrain?

RankBrain is now entrenched as part of Google’s search ranking algorithm and is said to be the third most important ranking factor after inbound links and great content. It is having a big effect on how searches are presented. But what exactly is RankBrain and why should small business owners care? RankBrain is “artifical intelligence” […]

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Future of SEO

Future of SEO

What do the next few years hold for search engine optimisation? Since almost all businesses rely on organic search traffic, it’s vital to understand the direction of travel with search engines and SEO. Here’s my brief analysis of where we are currently heading. Top ranking factors There are hundreds of factors which determine where your […]

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SEO in Vertical Markets

We are proud to have been providing SEO in vertical markets – specific industry sectors – for several years. These include surveying, legal services, estate agency and e-commerce. We’ve gained enough experience to consider ourselves specialists in these verticals. We are able to demonstrate short and long-term improvements in search positions for businesses in these verticals, […]

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Why does my website say "Not Secure"?

Why Does My Website Say “Not Secure”?

Your website will be flagged as “Not Secure” in a web browser if it does not provide any encryption of the data which passes between the website user and the site. This data could include things like usernames and passwords, data captured in online forms, comments, credit card details, or any other kind of data, […]

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WordPress Yoast SEO MySql query

Auditing WordPress Websites for SEO with Yoast and MySQL

Let’s say you run WordPress with the Yoast SEO plugin. As time goes on you add hundreds of posts and pages. Some of these will have strong SEO titles and metas, some less so. It’s impractical to use the WordPress interface to audit them all. You could use a site audit tool such as Screaming […]

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SEO, Hosting, PPC, Social Media and Support

5 Things Your Business Should Not Ignore

Business owners – you know that there are a million-and-one things that need doing that are unconnected with what the business actually does. From accounting, to recruiting, to legal compliance, to managing staff and marketing … it goes on and on. It all conspires to eat up your time and drive you slowly crazy. But […]

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Add HTTPS to Your Website to Help Search Rankings

In 2014, Google announced that HTTPS would be used as a factor in search rankings At first, webmasters saw little difference in search rankings and at that time only around 7% of page-one Google results used HTTPS. That figure has climbed dramatically in the intervening two years, and now around 30% of top-level Google websites are using […]

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Is Digital Marketing the New Marketing?

We are now in a fully-fledged digital age. The internet of things is fast becoming reality, mobile phones scan codes on products bought in a shop, and even toddlers are naturals with touch-screen technology. We are at the stage where digital interaction is unavoidable throughout our daily lives – but has it now absorbed the more […]

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PPC vs SEO – Which is Better?

The two main tools that help businesses get ahead of their online competitors are Pay Per Click advertising (PPC) and Search Engine Optimisation (SEO). So often, companies will ask, ‘which is better?’

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How to Win at Local SEO for Free

How do you get your business to dominate Google local search results, to beat your local competitors on Google?

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How to Dominate Local Search With PPC Marketing

Recently we gave a talk at the Surbiton Business Expo. We spoke about how to make quick, free wins in local SEO strategies to get your website to the top of Google search, and Pay Per Click (or PPC) for local businesses. Focusing on the small Let’s look at how focusing on your local target audience […]

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Winner, Kingston Business Excellence Awards 2018, Customer Service category