Google Ads Blog Archive | Dotwise PPC and Google AdWords

Calculating the Value of Digital Advertising

How to calculate profit and ROI on your digital advertising spend. Download our PowerPoint presentation.

Four Ways to Get More Customers

There are four main ways to get more customers in digital marketing: SEO, PPC, social media and email. Let's look at each of these ways and weigh up their pros and cons.

How To Get Started With Google Ads

As Google Ads experts, we are often asked how to get started on the Google Ads platform. So we wrote this article to answer some of our most frequently asked questions.

10 Takeaways From SMX East, NYC in November 2019

10 Takeaways From SMX East, NYC in November 2019 | Dotwise Digital Marketing

Dotdash – Dotwise Digital Marketing Dashboard is Here!

Dotdash brings data from multiple disparate sources and blending it together in easy-to-read, at-a-glance charts, graphs, tables and scorecards.

Steps Towards GDPR Compliance

The GDPR deadline is only a matter of weeks away, so now is the time to get compliant.

GDPR and Google AdWords

GDPR legislation will be enforced from 28/5/2018. It affects many digital marketing technologies.

Best Strategy and Tips for Local AdWords

Google AdWords is one of the best tools for driving traffic to a website quickly. But it can be a money-pit. We want to find the perfect balance between getting traffic and not spending too much money.

Three Things Affecting Paid Search Coming Down the Line

Local search ads, expanded text ads and call-only ads. We look at three things that will be big news in the world of PPC and AdWords in the near future.

PPC vs SEO - Which is Better?

The two main tools that help businesses get ahead of their online competitors are Pay Per Click advertising (PPC) and Search Engine Optimisation (SEO). So often, companies will ask, 'which is better?'

How Much Should I Bid for a Click on AdWords?

How to Dominate Local Search With PPC Marketing

When people hear, 'online marketing' they imagine the entire internet - terrifying for a small business. This shows you how local PPC marketing is effective