Pay-Per-Click

The Dotwise blog archive of articles about pay-per-click marketing, including Google Ads and Facebook advertising.

How To Get Started With Google Ads

As Google Ads experts, we are often asked how to get started on the Google Ads platform. So we wrote this article to answer some of our most frequently asked questions.

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What to Expect From Your PPC Campaign

If you are thinking of working with a PPC company like Dotwise, to help advertise your business online, it’s worth understanding what to expect from your new supplier and PPC campaign.

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Instagram Marketing for Small Businesses

Let's look at how Instagram has become a very important marketing channel and how it can work for all kinds of business.

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GDPR and Google AdWords

GDPR legislation will be enforced from 28/5/2018. It affects many digital marketing technologies.

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Local SEO

Best Strategy and Tips for Local AdWords

Google AdWords is one of the best tools for driving traffic to a website quickly. But it can be a money-pit. We want to find the perfect balance between getting traffic and not spending too much money.

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5 Things Your Business Should Not Ignore

We look at 5 important things your business should not ignore, including SEO, PPC, local advertising and social media.

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Three Things Affecting Paid Search Coming Down the Line

Local search ads, expanded text ads and call-only ads. We look at three things that will be big news in the world of PPC and AdWords in the near future.

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PPC vs SEO - Which is Better?

The two main tools that help businesses get ahead of their online competitors are Pay Per Click advertising (PPC) and Search Engine Optimisation (SEO). So often, companies will ask, 'which is better?'

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How Much Should I Bid for a Click on AdWords?

How Much Should I Bid for a Click on AdWords?

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How to Dominate Local Search With PPC Marketing

When people hear, 'online marketing' they imagine the entire internet - terrifying for a small business. This shows you how local PPC marketing is effective

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