Three Things Affecting Paid Search Coming Down the Line

By Gordon Smith

Here are three important things that are going to be big news in the world of PPC and SEO.

Local search ads

Ads on Google Maps will lead people straight to your location. Find out more

smartphone_flickr_philcampbell_2Call-only ads

70% of mobile searchers call a business directly from search results. Mobile users don't necessarily want to click through to a website. They want to call you right now, especially if their need is urgent - for example, breakdown services, dentists, or pizza!

Call-only ads bypass the website completely and you bid for calls, not clicks. Find out more

Expanded text ads

This new type of ad will be rolling out soon and in time will likely overtake the text ads we have now. Google is doubling the length of the title, and this can lead to a doubling of clickthrough rates. Find out more