SEO for Solicitors and Law Firms

Dotwise is a UK-based SEO company with a specialism in local and nationwide SEO for solicitors and law firms. Ring 020 8399 4920 or email us for a quote.

SEO for Solicitors

At Dotwise we have a deep understanding of SEO for solicitors and legal firms, to improve their ranking in search engines. We recognise the unique and particular needs of the legal sector.

Whether you operate locally, nationally or are part of a group of solicitors, we can help with a programme of improvements that target your specific specialisms and speak directly to your target market.

Signing legal documents

Specific SEO requirements for solicitors

  • Whether it’s business and commercial, property, family or employment law, all solicitors have specialisms. Each specialism needs separate consideration when optimising for search.
  • Legal firms provide services locally or nationally. Local and national SEO requires a different approach.
  • Sometimes the same legal firm will operate locally for one specialism and nationally for another.
  • SEO usually forms part of a wider marketing strategy for legal firms, which may include local or national press advertising, digital advertising and social media. The SEO strategy must fit into this overall marketing strategy.
  • The goal for SEO is typically to generate form-fills or phone calls which can then be converted by the legal firm.
  • Legal firms require the most accurate and professional language to be used whilst at the same time presenting a friendly and approachable tone of voice.

Our approach

STEP 1: Discover your business and legal specialisms

Through meetings (face-to-face, phone or Skype) we learn about you, your company, it’s history and business goals.

We gain a thorough understanding of your legal specialisms and where SEO fits into your current marketing activities.

STEP 2: Keyword research

Based on this deep understanding of your business, we will create a list of keywords that we will optimise your website for.

STEP 3: Delivery

Once the keyword list is agreed with you, we’ll begin the optimisation process, which could include optimising the existing copy, page structure, technical SEO or developing new pages, articles or sections on your website.

In rare cases, we may recommend a complete website rebuild.

STEP 4: Monitoring and reporting

Using specialist software, we test your keywords in search engines every day, and monitor their positions in the search results. Whilst we will remain in constant contact with you at all times, we will also provide a full quarterly report showing progress and making further recommendations.

STEP 5: Continual improvement

SEO is an ongoing process of learning and continual improvement. We continually learn more about what works for your business and keep your SEO in line with your new and emerging business goals.

Case studies

Let's take a look at a couple of clients to see what kind of results we achieved and over what timescales.

For this client, we began work on 1st May 2017. A dramatic uplift in both search positions and qualified relevant traffic immediately ensued.

Immediate SEO improvement

Having seen the search rankings explode, we then began our process of continual monitoring and reporting. We made many further optimisations and achieved even more #1 positions in Google after our initial success. We have kept this website high in the search results to this day.SEO chart

Better search rankings is not the overall goal of SEO. In fact it is to increase qualified, relevant traffic to the website. As you can see from the above chart, the success of the SEO was accompanied by a terrific uplift in qualified traffic. This has dramatically improved the business' bottom line.

Example 2: long term sustained SEO results

In this example, the campaign began in 2014 and after the rapid delivery of an increase in organic search traffic, we sustained the results over several years in the face of increasingly stiff competition.

About us

Founded in 1999, Dotwise has been at the cutting edge of web technology for nearly two decades.

We began delivering SEO services in 2007, and have had stellar success optimising client’s site for a huge range of keywords in a range of markets.

Our specialism in SEO for solicitors comes from working for long periods with legal firms throughout the UK.


Meet your team

The Dotwise team have extensive experience in improving SEO for solicitors in the UK. The team is headed by SEO expert Gordon Smith. 


Get in touch

Feel free to get in touch for a completely no-obligation, friendly chat about how we can help you to grow as a business throughout your local area and across the whole of the UK.