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SEO for Solicitors and Law Firms

At Dotwise we're experienced in helping businesses in the legal sector get more exposure through higher search rankings.

Dotwise was established in 1999 as a specialist digital marketing agency. We have worked with many barristers, solicitors and legal firms. 

During this time we’ve managed hundreds of SEO projects, with many successful results in the legal sector. 

Exceed your business ambitions in 2024, partner with Dotwise.

Contact us

    Our approach

    1 – Discover your business

    Through meetings (face-to-face, phone or Zoom) we learn about you, your company, its history and business goals.

    We gain a thorough understanding of your accountancy specialisms and where SEO fits into your current marketing activities.

    2 – Keyword research

    3 – Deliver

    4 – Monitor and report

    5 – Continuous improvement

    Case study

    Let’s have a look at the kind of results we are looking to achieve and over what timescales.

    SEO for solicitors and law firms

    For this client, we began work on 1st May 2018. A dramatic uplift in both search positions and qualified relevant traffic immediately ensued.

    SEO for accountants

    Having seen the search rankings explode, we then began our process of continual monitoring and reporting. We made many further optimisations and achieved even more #1 positions in Google after our initial success. We have kept this website high in the search results to this day.

    Audience overview

    Better search rankings is not the overall goal of SEO, but it is a step to obtaining increased qualified, relevant traffic to the website.

    As you can see from the above chart, the success of the SEO was accompanied by a terrific uplift in qualified traffic. This has dramatically improved the business’ bottom line.

    About us

    Founded in 1999, Dotwise has been at the cutting edge of web technology for over two decades.

    We began delivering SEO services in 2007, and have had stellar success optimising client’s site for a huge range of keywords in a range of markets.

    Our specialism in SEO for solicitors comes from working with legal firms throughout the UK.

    Meet your SEO specialist

    Your SEO specialist is Gordon Smith, who has been an internet professional for twenty years and is considered one of the best brains in the SEO business today. 


    Prices start at just £450 + VAT per month.

    There is no long-term contract and you can cancel at any time.

    What customers are saying

    A very positive experience working with Dotwise.
    The SEO audit we requested was fully explained and has given us the information to help move our customers website up the index rankings to increase online sales.
    Alex Wilkie
    eCommerce Website Manager
    Very happy with the help and advice we received from Dotwise. We came looking for help after a disastrous upgrade on WordPress and had calm and constructive advice so the upgrade problems were righted quickly and effectively. Some tips on updating the website have also been much appreciated as was Gordon’s tact in dealing with our lack of formal IT background, as an educational charity for Third Agers we have enthusiasm but still need help with technology.
    Diane Wilson
    Charity Treasurer
    The Dotwise team took on our large marketing project at short notice for our rapidly expanding startup. They built the technical infrastructure to monitor leads and conversions from our website as well as building our ad campaigns. The team were incredibly responsive and helped us get going with digital marketing very quickly.
    Andrew Mostert
    Marketing Manager
    I've worked with the team at Dotwise for a number of years now on various SEO projects. Dotwise have been an exceptionally valuable asset, providing expertise, sound technical advice and a reliable service. More importantly, after only a few months work, we are able to demonstrate positive ROI. I would thoroughly recommend the services of Dotwise.
    Robb Shingles
    Marketing Manager
    Really pleased with the outstanding and friendly customer service I received recently from Dotwise when fixing technical issues with my website. The team are highly skilled, fast, efficient and reliable when resolving IT related issues which deliver excellent results. I would definitely work with them again.
    Joey G
    Men's Fashion Blogger
    Dotwise is a one-stop place for SEO, web development and digital marketing. We have been working with them to improve SEO of our online brand Cotton & Olive since May 2017. Thanks to the training they have given to me over time, I learned a number of skills which enabled me to be the real owner of my webpage. Dotwise is ethically a very reliable partner for your online presence and I highly recommend their customer-friendly service.
    Ilgen Paydas
    Cotton and Olive
    Kingston Borough Business Awards 2021 Finalist
    Kingston Business Excellence Awards 2019 Finalist
    Kingston Business Excellence Awards 2018 Winner